• The Google name and logo should be associated with Google WebSearch results only, and only if Google is the exclusive provider of search results.
• The Google logo may never appear next to or on the same page with the logos of competing web search services. Nor may the Google logo appear in a pull down menu that includes competing web search services, either in text or logo fonts. There are no exceptions to this rule.
• If Google's logo appears on the page, it may never be the largest logo on the page. The page must clearly be identified as belonging to the partner.

 3.1 "Enhanced by Google" vs. "Powered by Google"

Google makes a distinction between branding on sites in which Google is the sole provider of Web search results and those that feature results from others.

• "Powered by Google" indicates that Google is the sole provider of Web search results displayed on the results page.
• "Enhanced by Google" indicates that there are either web results or other search results on the results page that are not provided by Google. This includes web search results provided by the partner itself, if they are displayed on the same page as the Google supplied results.
• A site cannot use both: an individual site may only use "Powered by Google" if no other search engines provide Web search results anywhere on that site. Google can provide translations of these terms upon request from partners.

 3.2 Labeling the Google search box

There is no difference in how the "powered by" and "enhanced by" attribution is implemented next to the Google search box. These rules apply to both forms of attribution:

• Google branding with a "powered by" or "enhanced by" tag line may be used immediately next to a search box or radio button on a partner site only if Google is the sole provider of search results displayed on the results page generated when a search is conducted using that search box.
• Google attribution next to a search box may be provided on the partner home page, the partner's main search page and other pages on the site if they meet the requirements laid out in these guidelines.
• The "powered by" or "enhanced by" attribution should appear to the right of the "search" button, which should be placed to the right of the search box.
• It is acceptable to place the "powered by" or "enhanced by" attribution directly under the search box. The Google logo should appear in a size that makes the clearly legible, but in no case smaller than 18 pixels in height.
• It is acceptable to substitute the word "Google" in text if preferred by the partner. In such cases, the text should appear in a bolded sans-serif font such as Helvetica, without italics or colored lettering.

 3.3 Other Google attribution

• It is acceptable to have a header at the top of the search results page that says "Search powered by" or "enhanced by" Google if there are no other providers of search results on that results page, and Google WebSearch results are visible above the fold.
• If the first page of results has content or sponsored listings that push the first Google WebSearch result below the fold (as defined by the visible area of a browser set to a standard font size with a screen resolution of 800 x 600), then the page cannot be identified with a header or other logo at the top indicating that it is "powered by" or "enhanced by" Google.

 3.4 Identifying sponsored listings on the results page

Sponsored listings must always clearly be identified as separate from Google WebSearch results. Therefore, these guidelines must be followed to properly identify sponsored listings on your site:

• Sponsored listings must be clearly labeled as, "Sponsored links," "Sponsored listings" or "Paid Listings" on the same line in which the first sponsored listing appears, or in a banner the width of the page that is displayed immediately above the area in which sponsored listings appear. Wording other than this is subject to approval by Google.