Facts about the Yahoo-Google advertising agreement
San Jose Mercury News
"Unless Google starts acting badly in the competitive marketplace, the government should just leave it alone."
– Glenn B. Manishin, 10/4/08
The Washington Times
"[F]or the millions of small businesses that fuel the economy, including mine, the Google-Yahoo! arrangement is both beneficial and pro-competitive."
– Tim Carter, 9/28/08
The New York Times
Nothing to Fear
"Everyone who wants to see Yahoo, the No. 2 search engine, regain some of its lost luster has abundant reason to cheer the deal on."
– Randall Stross, 9/21/08
What advertisers are saying
“ The tens of millions of consumers each day who visit the Yahoo website are going to see ads that solve their problems. Many will click those ads. Hundreds of thousands of businesses who sell the products and services
to these consumers will increase
their revenues when those ads are clicked. 
– Tim Carter, AsktheBuilder.com
(Senate testimony, 7/15/08)
“ The agreement between Yahoo and Google should help the relevancy of our advertising on Yahoo, which should actually make the dollars we spend more efficient.
– Geoff Atkinson, Vice President, Overstock.com
(Bloomberg, 6/20/08)
“ [The agreement] is something that isn't threatening to clients, they are not merging, they are independent and they remain competitors. ... I view it as very positive.
– Maurice Levy, Chairman and CEO, Publicis Groupe
(the Guardian, 6/20/08)
- This is a non-exclusive deal that will strengthen Yahoo!.
- Ad prices will continue to be set by competitive auction.
- The deal is win-win for consumers, advertisers and publishers: more and better ads.