When you claim and use a custom URL, you must follow the Google Terms of Service, the Google+ User Content and Conduct Policy, and the Google+ Pages Additional Terms of Service (if applicable), and the following policies:
- We reserve the right to reclaim custom URLs or remove them for any reason, and without notice.
- Custom URLs are free for now, but we may start charging a fee for them. However, we will tell you before we start charging and give you the choice to stop participating first.
- Don't include words and phrases in your custom URL that would violate the Google+ User Content and Conduct Policy
If you violate our policies or terms of service we may take a variety of actions, including suspending your access to Google+ and your use of custom URLs.