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Digital Marketing Manager, Google Workspace

GoogleNew York, NY, USA; Seattle, WA, USA; +2 more; +1 more
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Seattle, WA, USA; San Francisco, CA, USA.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
  • Experience managing cross-functional or cross-team projects.

Preferred qualifications:

  • Experience growing subscription businesses either in Business-to-Business or Business-to-Consumer (B2B or B2C) environment.
  • Experience managing and optimizing paid media campaigns across Google ad networks: Google Search, Programmatic display and Video (GDN and DV360), YouTube and more.
  • Experience developing relationships and working collaboratively with multiple cross-functional partners in an organizational structure.
  • Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
  • Understanding of media measurement methodologies (MMM, MTA, geo-test etc) and incrementality measurement.
  • Proficiency in creative production and direct response media best practices across various ad networks.

About the job

In this role, you will shape Google's own digital advertising campaigns and use your feedback to invent the future of Google’s advertising products. You will have the unique opportunity to work on campaigns across a portfolio or products, be it a consumer product (like Search, hardware devices, Maps, or Chrome) or a business product (like Google Ads or Google Cloud). You will lead innovation across new and established product campaigns across your region and act as a key connection point to other regions and our agency partners.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Lead paid media strategy for the Americas to meet business objectives while partnering with other regional leads to share best practices globally.
  • Manage agency team responsible for delivering campaigns, partnering with internal centers of excellence across: Media Lab, Media Lab Measurement and Optimization (MLMO), and Growth Lab to deliver high performing campaigns that deliver on our growth goals.
  • Drive media learning and measurement agenda prioritizing tests that impact positive incremental business growth. 
  • Represent regional performance and market trends in executive reviews providing recommendations on how to optimize budget to meet business objectives.
  • Oversee and support creative production and message testing in partnership with the brand team and social teams.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

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