Digital Marketing Strategist, AppDev (English, Mandarin)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
- Experience in the apps ecosystem (e.g., Google App campaigns, app growth marketing, or app product management).
- Ability to communicate in English and Mandarin fluently to support client relationship management in this region.
Preferred qualifications:
- Deep understanding of the mobile app ecosystem, including mobile attribution partners, SDK, and conversion tracking (Firebase/GA4).
- Ability to work effectively in a fast-paced, changing environment and manage multiple priorities.
- Excellent analytical skills with the ability to analyze complex datasets and derive actionable insights.
- Excellent communication and presentation skills, with the ability to influence stakeholders and explain technical concepts to non-technical audiences.
About the job
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
The AppDev team serves Google Customer Solutions' (GCS) largest app clients and accelerates its highest opportunity customers through partnership.
In this role, you will work collaboratively with our App Sellers to solve complex client-level problems as well as increase the App maturity of our advertisers in AppDev (GCS). You will operate as a trusted advisor, providing technical and consultative direction to our highest opportunity GCS customers, using a range of app optimization services to drive measurable business growth.
Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video.
Responsibilities
- Analyze client performance data to identify growth opportunities, recommending specific app optimization strategies to meet customer business objectives.
- Partner closely with App Sellers to align on account plans, ensuring a unified approach to servicing high-potential clients.
- Serve as the primary point of contact for advanced app-related challenges and guiding clients on best practices for App campaigns.
- Stay at the forefront of the mobile app ecosystem and Google’s evolving ad solutions; translate complex technical concepts into clear, actionable business insights for clients.
- Document and share client success stories, create optimization playbooks and contribute to the broader knowledge base to elevate the expertise of the wider GCS team.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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