Display and Video 360 Programmatic Lead, Google Ads
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At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
- 4 years of experience in a client-facing role working with partners across multiple levels.
Preferred qualifications:
- Experience optimizing and troubleshooting in DV360 or similar demand side platforms (DSP).
- Experience delivering insights from multiple data sources through executive communications and presentations, with excellent written and verbal communication skills.
- Experience demonstrating good business judgment and knowledge of Google’s advertising solutions or similar digital advertising campaigns and platforms to identify and recommend ways to improve solutions to advertisers.
- Experience with offline media, Brand Lift, marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google products (e.g., Google Ads, Google Analytics, Google Marketing Platform).
- Ability to work with external media agencies and internal cross-functional teams.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.As a DV360 Lead, you will apply your expertise of media and ad tech to enable business success for advertisers and partners across Australia and New Zealand.
Responsibilities
- Build in-depth knowledge about DV360, programmatic ecosystems, and stay current in the advertising environment and landscape through required training and other resources.
- Develop growth plans for advertisers through collaboration with industry managers from in-market cross-functional teams.
- Create and support multi-product solution promotions and collaborate with in-market sales teams to create a growth strategy for potential advertisers.
- Draw interpretable insights from deep dives and data analysis, provide data-driven recommendations to customers, partner teams, and leadership based on analysis to drive change across teams.
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