Maximize ad revenue

With the largest source of global advertiser demand, flexible ad controls, and an industry-leading mediation service, AdMob is the best platform to monetize your apps and maximize your ad revenue through app advertising.

  • In-App Interstitial: App Install Ad

  • In-App Interstitial: App Install Ad

  • In-App Interstitial: Full-Page Ad

  • In-App Interstitial: Magazine-Style Text Ad

  • In-App Video: TrueView Ad

  • In-App Banner: App Install Ad

  • In-App Banner: Text Ad

Choose the right ad format

Drive mobile ad revenue by integrating banner, interstitial, or video ads seamlessly into your app. Our variety of formats means you have lots of choices to provide the best user experience.

  • Banner ads appear at the top or bottom of your app screen and can prompt users to install apps, visit websites, get directions, view products or call a phone number. Our in-app engagement ads expand to full screen when the banner is tapped. Our smart banners automatically resize to fit different screen sizes as the user rotates their device.

  • AdMob interstitials are full-page ads that appear in your app at natural breaks or transition points. A common use case is after a level is completed in a game. Our advertisers use interstitials to create engaging brand experiences, or direct action, such as driving app downloads.

  • AdMob’s video ads bring rich brand experiences to your app, and the flexible nature of the format allows users to skip the video after 5 seconds.

  • App Install Native Ads

  • Content Native Ads

Earn with AdMob native ads

The AdMob native ads beta enables you to show ads in your app from Google advertisers, and customize them to match both the form and function of your app. Native ads can provide a relevant experience to users that fits within the visual style of the app to increase user engagement. AdMob provides different native ads templates to choose from, including App install ads and Content ads. When you request a native ad from AdMob, you’ll receive the key elements of the ad (such as the headline, app icon and store rating), and render it in a way that you choose, within our creative and policy guidelines. Currently, AdMob native ads are only available as a limited beta to participating publishers.

Filter out ads you don’t want

Maintain full control over the types of ads you show using category and ad specific filters, and decide when and where ads are displayed in your app. For example, you can block ads from general categories such as Apparel, Internet, Real Estate, and Vehicles. Or you can use the Ad review center to review individual ads before and after they are shown in your app.

Access all advertisers using Google’s buying platforms

When you monetize with AdMob you get instant access to all of Google’s demand sources. This includes a million Google advertisers as well as real-time bidding (RTB) buyers via the DoubleClick Ad Exchange.

Earn higher CPMs

When advertisers compete, you win. As more advertisers compete to show their ads in your app, they pay higher CPMs in order to win out over their competition. This means you earn more revenue. Thanks to Google’s robust advertiser demand, AdMob CPMs have increased by 200% since the start of 2013.

Top global fill rates

With increased demand from advertisers, you get industry-leading fill rates worldwide. This means that we’re better able to serve ads whenever and wherever your users are engaging with your app.

The fill rates are near enough to 100% the majority of times and return for the ads we serve are the highest of the ad mediums we have tried.
Frank Templeton

Frank Templeton
CEO, Free the Apps

Earn more with ad network mediation and optimization

AdMob’s best-in-class mediation service allows you to run other mobile ad networks through the AdMob platform to simplify your ad operations, improve competition, and earn more, for free. It’s compatible with many top mobile ad network mediation partners, with new ones added all the time. Learn more.

Ad network optimization automatically adjusts the positions of your other ad networks in your mediation stack to ensure you earn the most money possible. It compares the historical performance of your ad network CPMs with real time AdMob, AdWords and DoubleClick Ad Exchange bids.

Ad network optimization supports AdColony, AMoAd, Domob, Flurry, InMobi, JumpTap, MdotM, Millennial, MobFox,, with more networks added all the time.

AdMob by the numbers

App developers using AdMob ad network optimization have seen a 15%–20% average increase in revenue.*

* Google Internal, 2014.

AdMob is the #1 platform to grow your app business

  • Over 650,000 apps use AdMob
  • $1 billion+ paid to developers
  • Fast, reliable payment in local currencies
  • High CPMs and the best fill rates
  • Industry-leading mediation platform

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