Drive more in-app purchases and installs

AdMob offers unrivaled tools to help drive in-app purchases and cross-promote your other apps using AdMob house ads. House ads are free, eliminating the need to create your own custom solution or incorporate an additional tool.

  • Overview

    In-app purchase ads allow you to promote multiple products to maximize appeal to users.

    Grow revenue with in-app purchase house ads

    AdMob’s in-app purchase (IAP) house ad format is a smart way to help grow your IAP revenue. With this feature enabled, AdMob automatically figures out which of your users are likely to spend, based on Google’s proprietary data and models, and shows them your customized ad promoting IAP items. Available for Android apps.

    Cross-promote your other apps

    Drive downloads by cross-promoting your other apps free of charge with AdMob house ads. Use text or display ads to tailor your message, and maintain full control over when and where the ads appear in your app. With impression goal campaigns you can promote your friends’ apps or fulfill a direct advertising deal. Available for Android and iOS apps

    Experiment and track to maximize ROI

    Experiment using different combinations of user targeting and by testing a variety of IAP offers. Use in-app conversion tracking in AdMob to attribute revenue back to your IAP promotion campaigns and determine which ones earn you the most.

    Use AdWords to promote your app to an audience of billions with simple and effective Universal App Campaigns.

  • IAP Ads

    Maximized Revenue

    AdMob IAP house ads can help you find the right balance between IAP and ads, and maximize your revenue with great experience to users of different spending preferences. With IAP house ads, you can easily create a hybrid monetization model to effectively monetize both paying and non-paying users.

    Higher Average Revenue Per User

    AdMob IAP house ads can predict user spend potential, allowing you to promote IAP items to the right users at the right time, driving more revenue from paying users.


    You no longer need to invest time and money to build and maintain your own in-house IAP system or hard code IAP offers into your app. With AdMob IAP ads doing the data-crunching, user segmentation and targeting for you, you can focus on building great content for your apps.

    Follow these steps to set up in-app purchase ads in AdMob now.


    6waves saw their revenue grow 8x over 2 months while activating 20% of non-paying users.

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    Dobsoft adopted a hybrid monetization strategy and saw a 20% uplift in revenue per user.

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    Cat Studio HK

    After integrating IAP house ads, Cat Studio HK saw a 50% jump in daily app revenue.

    Read full story
    When we introduced AdMob, our free applications became more profitable. Introducing in-app-purchase applications through house ads and creating revenue from them allowed us to achieve comprehensive results.
    Naruatsu Baba

    Naruatsu Baba
    President and CEO, COLOPL, Inc

AdMob is the #1 platform to grow your app business

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Available for these platforms:

Android ios unity cocos