AdMob is a great way to generate mobile app revenue especially with these advanced techniques
Want to increase your in-app revenue using AdMob? If so, here are some ways to improve your AdMob earnings.
1. Test ad placement.
Some developers place their ads in a certain place, like the standard banner at the top of the screen, and stop there. If you never change your ad placement, your users might develop ad blindness over time. They will get used to where your ad is versus where your main ad's features are, and over time, they will ignore anything that appears in the area where you placed your ad. This means you could be missing out on potential app revenue.
That is why you should not only test different ad placement options, to determine what placements get the best results. When you roll out a new update to your app, for example, you can move the placement of your ad so that regular users will notice it again. Alternatively, you can do the following.
2. Test different types or sizes of ads.
If you’re only showing banner ads in your app, try changing the ad format. you are showing and see how it affects your app revenue. For example, if you currently have a text banner ad, you can change it to a larger image banner ad or video interstitial ad the next time you roll out a new app update.
3. Optimize your eCPM floors.
Do you care less about your fill rate and more about only showing users ads if they are going to be valuable when a user taps on them? If so, then you have the option in AdMob to customize for both specific ad units and specific countries.
This will tell AdMob that you only want to show an ad unit in general if the eCPM is at a certain price or higher, or that you only want to show ads in a particular country if the eCPM is at a certain threshold or higher. This might lower your fill rate, but the result could be lowering ad blindness and getting users to click on more high-value ads when they do appear.
You may want to experiment with this for a couple of weeks to see how it affects your overall app revenue to determine if this is a good strategy for you and your users.
Ready to try out AdMob?