Using In-App Rewarded Video Ads is a Great Way to Boost Your App Revenue
If you plan to implement in-app video ads, it's important to know what your options are and how to balance the revenue you generate with the experience you give your app users. Since video ads can be skipped within five seconds by your users, it's important to make sure you are serving the right in-app video ads at the right time to users.
1. Use ad filters.
To ensure that your app users want to watch your in-app video ads, your first goal is to know who your users are and what kinds of content they would be interested in. Once you do, you can use ad filters to ensure that the video ads shown to your app users are customized towards their interests. For example, if you have an app for food lovers, you will want to adjust your ad filter settings to show video ads that are of interest to food lovers.
2. Add additional ad networks that specifically serve video ads.
AdMob Mediation enables you to mediate ads from third-party ad networks, including in-app video ads.
As far as revenue goes, you don't have to worry about adding in an ad network that lowers your overall revenue. AdMob Mediation has a feature called Ad Network Optimization (ANO) which if enabled, will automatically adjust your mediation stack based on the most recent eCPM (estimated cost per thousand impressions) so that the highest paying ad network will serve ads first,regardless of whether the ad is from the AdMob or a third-party network.
Overall, adding in more ad networks means that you have a higher chance of filling in your ad spaces. You also have the option to set a minimum eCPM for your ad spaces so that your in-app video ads are not shown in unless they meet a certain price. That may mean fewer ads are shown to your users, but the ads that are shown will result in higher revenue when engaged with by your users.
3. Choose the right placement.
Think about your app and what is most important to your user when you decide when and where to place your in-app video ads. For example, you don't want a video ad to pop up when the user is in the middle of gameplay in a gaming app or if the user is at a critical part of the cooking process in a recipe app. You want to make sure that your video ad appears at a point where the user would be happy to engage with it, not when it will affect the purpose of your app itself.
4. Use AdMob to generate revenue for your paid app.
In addition to generating revenue via your in-app video ads, you can use your video ads to encourage your free app users to upgrade to an ad-free, paid version of your app. It can be the same app, with no ads. This means no extra development costs or new features, just a version with ads and a version without ads at a premium cost.
5. Help improve engagement with rewarded video ads.
Rewarded video ads give your app users the option to watch a video ad in exchange for in-app rewards. If you show rewarded video ads to your app users at the right time, for example, to help users unlock features or progress to the next level, they may be more likely to engage with those ads and to keep using your app afterward.
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