Apple says color and hue shifting, OLED burn-in expected on iPhone X

iPhone X is finally arriving to customers today, and with it comes the new 5.8-inch OLED screen that Apple calls the Super Retina display. iPhone X is the first model that uses this screen technology, and with it comes a few disclaimers…

Namely, Apple wants customers to expect color and hue shifting when using iPhone X at off-angles as a characteristic of the OLED display. Early reviews mentioned this as well. Apple also says iPhone X has the best OLED display in the industry with the Super Retina display, but burn-in can still occur under certain circumstances.

Prior to iPhone X, Apple has only used OLED on Apple Watch and Touch Bar on MacBook Pro but the 5.8-inch Super Retina display on iPhone X is a very different use.

Apple also recommends using Auto-Brightness, shorter Auto-Lock periods, and running the latest software update to prolong the life of the OLED display. Finally, Apple recommends against showing static images at full brightness for extended periods of time with Super Retina display on iPhone X:

Here’s Apple’s explanation:

If you look at an OLED display off-angle, you might notice slight shifts in color and hue. This is a characteristic of OLED and is normal behavior. With extended long-term use, OLED displays can also show slight visual changes. This is also expected behavior and can include “image persistence” or “burn-in,” where the display shows a faint remnant of an image even after a new image appears on the screen. This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. We’ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED “burn-in.”

You can read more about the iPhone X Super Retina display here.

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