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11 college teams that rake in tons of cash from Nike, Under Armour, and Adidas
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College sports are lucrative, and
major brands are taking note.
Nike, Under Armour, and Adidas are the top NCAA athletic apparel
giants who provide gear to student athletes and fans.
Here's a list of the top 10 annual NCAA athletic apparel
contracts.
Note: Information based on available data. Only public
universities make contracts available for review. Notre Dame is
the exception.
10. Louisiana State University
Contract: Nike
Annual contract value: $4,200,000
LSU previously held the most lucrative athletic apparel contract
in the SEC.
Their contract with Nike allows them to be eligible to
receive a BCS game bonus of $10,000 and a national championship
bonus of $50,000.
9. Arizona State University
Contract: Adidas
Annual contract value: $4,225,000
ASU made a
switch from Nike to Adidas and their new contract doubles
what they had with Nike - valued at $33.8 million. The contract
began July 2015 and extends through 2022-2023.
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8. Maryland
Contract: Under Armour
Annual contract value: $4,300,000
Under Armour's founder, Kevin Plank, is a University of Maryland
alum, so it's no surprise that the Baltimore based company signed
a deal with Maryland. Now that Maryland is in the Big Ten, they
are the second team in the conference (along with Northwestern)
to be signed with Under Armour. Their current contract is in
effect from 2014-2024.
7. Auburn
Contract: Under Armour
Annual contract value: $4,300,000
Auburn's contract with Under Armour expires in 2016 with no
mention of extending it -although it is possible.
"We have enjoyed a great relationship with Under Armour since
2005 because Kevin Plank and Under Armour share our commitment to
excellence in training and performance,"
said Jay Jacobs, Auburn's athletic director. "This
partnership will allow current and future Auburn student-athletes
to flourish on and off the field."
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6. Florida State University
Contract: Nike
Annual contract value: $4,400,000
Nike's second largest collegiate athletic apparel contract is
with Florida State University.
FSU's contract with Nike has been consistently renegotiated
since 1998. As of now, their contract goes until the 2017 school
year - with the opportunity to extend for another five years.
5. Louisville
Contract: Adidas
Annual contract value: $5,915,000
Louisville has been affiliated with Adidas for the past 16 years.
In April 2014, the Cardinals announced a five year extension with
Adidas.
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5. Kansas
Contract: Adidas
Annual contract value: $6,375,000
Kansas and Adidas have held a contract since 2005 and will extend
to 2019.
4. Texas A&M
Contract: Adidas
Annual contract value: $7,100,000
Texas A&M signed the largest athletic apparel deal in the SEC
with Adidas. According to the
Portland Business Journal, the current deal went into effect
July 2014, but wasn't signed until February 2015. The deal runs
through June 2022.
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3. UCLA
Contract: Adidas
Annual contract value: $7,500,000
Along with Arizona State, UCLA is the only other school in the
Pac-12 that has a deal with Adidas. Ironically enough, Adidas is
the official and exclusive apparel and footwear provider of the
conference and all their events.
2. Notre Dame
Contract: Under Armour
Annual contract value: $9,000,000
Announced in January 2014, Notre Dame previously held the
spot as the most lucrative apparel and shoe deal in college
athletics. The deal is valued at a little over $90 million over
10 years.
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1. University of Michigan
Contract: Nike
Annual contract value: $10,000,000
Valued at a total of $169 million over 15 years, Michigan and
Nike hold the
richest apparel contract in collegiate athletics. The deal
will supply all 31 U‐M athletic programs with uniforms, footwear,
apparel and equipment and will be in effect as of August 2016
through July 2027 - with the option to extend through 2031.
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