Kellogg's Corn Flakes rejects to be turned into craft beer

Kellogg's has a plan for Corn Flakes that don't measure up to the Battle Creek cereal maker's standards: Turn them into beer.

Kellogg's is teaming up with Seven Bro7hers Brewery in the United Kingdom to take rejects from its Manchester facility and create Throw Away IPA, according to Food & Wine magazine.

The recipe uses about 130 pounds of Corn Flakes per batch for the 5-percent ABV craft beer, which will be sold in cans and on draft, the magazine reported.

The larger goal for the cereal maker is eliminating food waste, the company told Food & Wine.

"Kellogg's is always exploring different and sustainable ways to reduce food waste in its factories. So, it is great to be involved in such a fun initiative with a local supplier," Kellogg UK Corporate Social Responsibility Manager Kate Prince stated.

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"Kellogg's is working hard to eliminate food waste in our manufacturing processes and give our consumers the wholesome products they love with minimum impact on the planet. Our approach has delivered a 12.5-percent reduction on food waste in our U.K. sites this year."

It's part of a trend toward craft beer made from breakfast cereals, according to draftbeermag.com.

Examples include Somerville Saturday morning made with Cap'n Crunch CrunchBerries, Brew Rebellion Saturday Morning Cartoons milk stout made with Fruity Pebbles, Black Bottle Cerealiously, made with Count Chocula, among others