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This photographer paid 3 editors wildly different prices to retouch the same image, and it proves that you get what you pay for
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A photographer learned the hard way that if you want something
done right, you have to do it yourself.
Being immersed in the photography community for so long, she
noticed a growing trend: photographers hiring freelance photo
editors to retouch their photos. Rudnyk decided to conduct an
experiment to see how this new trend is affecting the industry.
"I decided to go with three different freelancers that were at
different price points, but I made sure all of them had 5-star
ratings, as I wanted to give it a fair chance," Rudnyk told
INSIDER.
She ended up hiring retouchers who charged $0.25, $5, and $10 per
photo.
Keep scrolling to see the results.
First, Rudnyk purposefully chose an image she thought would be easy to edit.
Rudnyk chose to send a photo she shot with a model named Peyton.
"I chose this one because it's actually pretty easy to edit, in
my opinion," she said in a video about the experiment. "She has really,
really good skin, and there's not much that needs to be done to
the image except for a lot of color correcting."
Here is the prompt she gave the editors: "I would like if you
made this image very vibrant, warm. Clean skin, bright eyes, and
make her hair look more red, so it matches the background. Also,
I trust your judgment on making this image look beautiful."
Rudnyk told INSIDER she didn't expect a masterpiece, but "hoped
for decent edits since all retouchers had nothing but good
reviews."
But the high-end retoucher who charged $10 left her a bit disappointed.
Rudnyk said she had high hopes for this editor because he cost
the most, but ultimately she was disappointed. She explained in
her video that although the image appears to be vibrant, the skin
tone is "really, really bad."
"I would never deliver something like that to my client," she
said.
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Her mid-range retoucher charged $5, and the results weren't all that different.
"The second and third image were kind of disappointing," she told
INSIDER. "Obviously, they were great when we compare them to the
first edit. But they were in no way professional. Just proves
that you get what you pay for."
But the cheapest editor ― who charged $0.25 ― left her speechless.
"When I saw the edit, I honestly was absolutely speechless,"
Rudnyk told INSIDER. "I stared at that image for about five
minutes. Just trying to figure out if I got trolled. Surely it
must be a joke, and I still am not sure if the [editor] was
serious about it or not. But, hey, at least I got a good laugh."
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Rudnyk learned that if she wants a perfectly edited photo, she has to do it herself.
"It just proves that I am my best and cheapest option when it
comes to editing. And I recommend that every photographer should
learn how to use Photoshop or any other editing software that
they like," she said.
But to anyone who still wants to hire someone, she advises doing
research.
"If you still would like to outsource your editing, I recommend
you spend a lot of time looking for the perfect person and don't
cheap out," she said. "Editing can really elevate or truly mess
up your picture."
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