Daily Crunch: DNS outage takes down Facebook’s social networks around the globe

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Hello and welcome to Daily Crunch for October 4, 2021. A lot is going on today in the world of major tech companies — as you may have noticed — but don’t worry, we have lots of startup news on deck as well to keep you up to speed! Now if someone could help Facebook fix its series of tubes … — Alex

P.S. Our upcoming SaaS event is going to flat-out rule.

Jared Spataro will talk about building Microsoft’s SaaS business at TC Sessions: SaaS

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Startups/VC

Before we dive into a bevy of venture capital rounds, take a peek at this Mary Ann Azevedo post digging into advice from Index and Sequoia concerning how to go about raising your first dollars. It’s very good.

As Apple messes with attribution, what does growth marketing look like in 2021?

Cupertino introduced app tracking transparency in April, giving users the ability to prevent their iPhones from sharing data about their behavior. Later changes in iOS 15 permit consumers to opt into mail privacy protection and exert greater control over app permissions.

This is all good news for privacy-minded consumers, but for startups that live and die by their ability to measure growth and engagement, there’s widespread confusion and uncertainty.

To learn more about how growth marketers are recalibrating data collection, Managing Editor Danny Crichton interviewed three experts at TechCrunch Disrupt:

As Apple messes with attribution, what does growth marketing look like in 2021?

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

TechCrunch Experts: Growth Marketing

Image Credits: SEAN GLADWELL (opens in a new window) / Getty Images

Are you all caught up on last week’s coverage of growth marketing? If not, read it here.

TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing and more! If you’re a growth marketer, pass this survey along to your clients; we’d like to hear about why they loved working with you.

How to be a growth marketing anti-agency

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