A new girl group will be debuting under a new label launched by HYBE!

Keep on reading to know more.

HYBE to Debut Girl Group Under Newly Launched Label 'ADOR'

On November 12, KST, it was reported that HYBE has launched a new label called "ADOR," which means "All Doors One Room," and will be an independent label under HYBE's multi-label system that will develop a differentiated business that has yet to be done by existing labels.

HYBE has also appointed their Chief Business Officer (CBO) Min Hee Jin as ADOR's CEO, who will work to debut a new girl group with the label's own philosophy and color sometime in 2022.

(Photo : MK Sports)
ADOR's CEO Min Hee Jin

Since HYBE co-founded Belift Lab with CJ ENM back in 2019, HYBE has been pursuing the expansion of artists' intellectual property (IP) by acquiring competitor labels such as Source Music, Pledis Entertainment, and KOZ.

ADOR will also mark the first label in which an independent label was launched under HYBE's multi-label system, rather than co-launching or acquiring already existing labels.

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Newly Appointed CEO Min Hee Jin's Plans for ADOR

ADOR's CEO Min Hee Jin plans to develop a business that proposes new tastes by concentrating all of her capabilities for their future artists.

As an independent label, they have already proposed a new form of organization that can show new challenges in different areas, including production, business, and marketing, while having their very own producers and creative teams.

In addition, Min Hee Jin also plans to expand the reach of their content with their artist IPs.

Meanwhile, Min Hee Jin has been evaluated as a pioneer who changed the flow of the market by raising the idea of a "concept" within the entertainment industry, and redefining the value and sharing it.

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(Photo : News1)

Beginning with SM Entertainment's Girls Generation in the past, Min Hee Jin opened a new era of girl groups, and has presented innovative artist branding for groups such as SHINee and EXO.

As the CEO of ADOR, Min Hee said stated, "We are ready to make another change in the music industry through the launch of a new label. Without fear of having new challenges, we will present artist IPs and content that can show the philosophy of ADOR.

Meanwhile, ADOR is scheduled to debut its first girl group in 2022, raising high expectations for both the label and group.

The new girl group will also be planned based on the members of HYBE's global audition back in 2019, with Min Hee Jin herself overseeing the entire production process.

Are you excited for HYBE's new girl group?

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Written by Robyn Joan