Get inside the customer experience.

Google Analytics lets you analyze data from all touchpoints in one place, for a deeper understanding of your customer experience. You can then share the insights that matter with your whole organization.

Sign Up For Free

Try the demo

Eric Jillard
Mercedes-Benz

“Over 75% of CLA250 customers are new to Mercedes-Benz. With Google Analytics, we understood this new buyer and their behaviors almost instantly.”
Eric Jillard - General Manager, Marketing Services, Mercedes-Benz

Capabilities

Build a complete picture.

Understand your site and app users to better evaluate the performance of your content, products, and more.

Get insight only Google can give you.

Access Google’s proprietary audience data and machine learning capabilities to help get the most out of your data.

Connect your insights to results.

Google Analytics is built to work with Google’s media and publisher products so you can use your analytics insights to drive real impact.

Make your data work for you.

Process and share massive amounts of data quickly with an easy-to-use interface combined with shareable reports.

Learn more

For businesses of all sizes

Solutions for businesses big and small.

Google Analytics offers small business and enterprise solutions to help you see what’s working and fix what’s not.

Compare versions

Comprehensive Measurement

Measure the impact your app has on your business.

Mobile apps play an increasingly important role for today’s businesses. No matter how big or how small your apps are, best-in-class app measurement capabilities within Google Analytics can help you achieve your goals and set your business up for success.

See all features

Analytics Demo Account

See Analytics in action.

Still not sure if Google Analytics is right for you? Now you can see how it works with the Google Analytics demo account. Try it on for size with data from the Google Merchandise Store and see how easy it is to access features and run reports.

Try the demo

Mobile Access

Download the app.

Access your Google Analytics reporting profiles anytime, anywhere with the Google Analytics mobile app.

Learn more

Get the app

The 360 suite advantage

Seven measurement solutions. One powerful package.

The Google Analytics 360 Suite combines analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day.

If you need assistance, dedicated support and services ensure that help is there when you need it.

Talk to sales Learn more

Success Stories

Our Customers

Mumzworld

Mumzworld reaches 300% return on ad spend with enhanced ecommerce and data import from Google Analytics.

View PDF

Progressive

Progressive uses Analytics 360 to increase mobile business performance.

View PDF

TransUnion

TransUnion sees drastic cost efficiencies and conversion improvement with Analytics 360.

View PDF

See all Success Stories