Try the new Google Analytics mobile app
The new Google Analytics mobile app lets you quickly access your key metrics anytime, anywhere.
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Choose the best solution for your business.

Decide which Google Analytics solution is right for you by reviewing the Google Analytics comparison chart below. Then sign up for free or talk to a sales representative to get started.

Google Analytics

Individuals and small to medium-sized companies

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Multiple data collection options across websites, apps, and internet-connected devices

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Data access via mobile app, API, email notifications, and more

done icon

Advanced site and app reporting and segmentation (including real-time and user-centric reporting)

done icon

Native data onboarding integrations with...

AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange

Native remarketing integrations with...

AdWords and the Google Display Network

Integration with Google BigQuery

N/A

Funnel reporting

Basic

Attribution modeling

Basic

Cross-property roll-up reporting

N/A

Number of views per web property

Max 200

Custom dimensions and metrics per property

20 custom dimensions and metrics

Data freshness

Not guaranteed

Unlimited data

N/A

Unsampled reporting

N/A

Access to raw data

N/A

User and account administration

Basic

Implementation services

N/A

Support and services

Self-service Help Center and community forums

Payment options

Free

Google Analytics 360

Larger enterprises who need it all

Talk to Sales
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Multiple data collection options across websites, apps, and internet-connected devices

done icon

Data access via mobile app, API, email notifications, and more

done icon

Advanced site and app reporting and segmentation (including real-time and user-centric reporting)

done icon

Native remarketing integrations with...

AdWords, the Google Display Network, and DoubleClick Bid Manager

Integration with Google BigQuery

done icon

Funnel reporting

Advanced, customizable funnel reporting

Attribution modeling

Advanced, including data-driven model

Cross-property roll-up reporting

done icon

Number of views per web property

Max 400

Custom dimensions and metrics per property

200 custom dimensions and metrics

Data freshness

Guaranteed 4 hours under SLA (usually faster)

Unlimited data

done icon

Unsampled reporting

done icon

Access to raw data

done icon

User and account administration

Google Analytics 360 Suite administration

Implementation services

done icon

Support and services

Enterprise-level service, support, and SLAs

Payment options

Invoiced monthly