Give credit where it’s due.

How do you measure and optimize marketing spend for all channels, online and off, at once? Google Attribution 360 (formerly Adometry) is here to help. Use it to uncover insights, make a true impact on the customer journey, and improve ROI.

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“We are seeing great results… my new budget just came down and fortunately, I was able to use the data to make different decisions than I would have last year.”
Lewis Broadnax - Executive Director Web Sales & Marketing, Lenovo

Capabilities

Streamline your view.

Google Attribution 360 unifies and analyzes all available data streams (with data-driven attribution, marketing mix modeling, and TV attribution) to create a highly accurate model of a marketer’s full efforts.

Gain confidence with a best-in-class approach.

Google Attribution 360 uses a data-driven algorithmic approach to measure the effect each ad has on a conversion when it’s included (or not) in a particular sequence.

Simplify data collection.

Integrations with DoubleClick, Analytics 360, and other Google products simplify the challenge of importing data, eliminating the need for retagging, and ensuring that your data is complete and consistent.

Develop clarity at scale.

With the holistic 360 user interface, you get insights and recommendations in your language, based on your business needs.

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TV Attribution

See the impact TV has on your business.

TV Attribution analyzes website and search activity after TV spots air to determine their impact at the most granular level.

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Digital Attribution

Make your marketing more effective.

Google Attribution 360 uses a data-driven approach to determine how impactful your ads are, allowing you to make better cross-channel decisions and drive greater returns.

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Marketing Mix Modeling

Get the best of both worlds.

Marketing mix modeling combines best-in-class attribution with a top-down view of performance to help you gain a clear view of the effects of your marketing channels on key business outcomes.

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The 360 suite advantage

Seven measurement solutions. One powerful package.

The Google Analytics 360 Suite combines analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day.

If you need assistance, dedicated support and services ensure that help is there when you need it.

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