Measure the end-to-end value of your app.

No matter what kind of app you’re building, implementing Google Analytics for Mobile Apps will help you achieve business objectives and set yourself up for success.

Get Started

Mike McCarthy

Senior Brand & Community
Manager, Certain Affinity

“Insights from Google Analytics for Mobile Apps resulted in a 39% increase in store traffic and a more than 5x increase in game tutorial completion.”
Mike McCarthy, Senior Brand & Community Manager, Certain Affinity


Measure what matters for your app.

Google Analytics for Mobile Apps lets you measure the full value of your app across all key stages, from first discovery and download to in-app conversions. See what keeps your users engaged and learn how you can make them happier – and your app more successful.

  • Insightful

    Understand the value of your audience.

    The more you understand your users, the better you can tailor your apps to meet their needs and build a solid app strategy. Google Analytics for Mobile Apps helps you set and track the goal conversions you want most: purchases, events, or simply time spent in your app. Our ecommerce tools track real or virtual goods sold, so you can see what’s selling day by day, as well as the lifetime value of your users. With Segmentation you can unlock insights about subsets of users and their behavior.

  • Actionable

    Get more engagement through optimization.

    Real-time reporting shows who’s using your app, right as they use it. Behavioral features like Event Tracking and Flow Visualization show you the exact screens where users take action, pause, or disappear. Check loyalty and visit frequency, then dig into app crashes to troubleshoot bugs and exceptions.

  • Impactful

    Measure the impact of your marketing programs.

    Want to grow your mobile base? Learn who uses your apps now, on what devices, and where they came from with features like Traffic Sources and Google Play Integration. Then use install tracking and ROI analysis to see which acquisition channels bring highly engaged users for each of your marketing channels. Once you know where to invest, you can tailor your acquisition strategies to maximize in-app revenue.

  • Intelligent

    Build better apps from start to finish.

    Google Analytics for Mobile Apps is the key to building effective, engaging, and well-monetized apps. Combine your custom event data with conversion metrics and see what actions tend to have the highest conversion rates. Build custom reports to see which events or screens generate the most revenue. Behavioral flows allow you to easily identify roadblocks at specific stages as well as navigation paths that lead to better conversions.

See all features

Google Analytics is now available in AdMob.

By using Analytics in AdMob, you can monetize your apps intelligently. Gain a comprehensive view of your app monetization via ads and in-app purchases, and segment your audience to offer them a more tailored experience. For example you can show in-app purchase promotions to your high value users and monetize your casual users with ads.

Get started with AdMob

Success Stories

Our Customers

Certain Affinity

Game developer Certain Affinity uses the Google Analytics SDK, leveraging Custom Dimensions to measure analytics including retention, virality, and monetization.

View PDF


TiVo deploys Google Analytics Mobile SDK v2 using Universal Analytics to improve their mobile app experience.

View PDF

See all Success Stories