Analyst is a PR measurement and insights solution. By using machine learning and proprietary technology, Analyst measures the ROI of PR. The product analyzes digital media activities from traffic to conversion to projected and/or actual revenue in addition to a variety of factors about your brand.
Fortune 500 brands, agencies, and some of the world’s fastest growing technology companies use Analyst to better understand what is driving engagement and moving the needle in terms of traffic, conversion, organic search, social amplification, and the most important revenue. For CMOs and communications professionals, understanding which PR efforts have the most effective outcomes is imperative to making better decisions around both budget allocation and content development for future campaigns. The solution provides data-driven insights in 3 key areas:
1. Engagement: Long term interactions to drive sales
2. Awareness: Authority and amplification of brand content
3. Optimization: Performance of key “soundbytes” and messages
In less than 30 minutes, companies can fully onboard; in less than 24 hours customers can begin pulling data and reports on current PR activity.