Technology Partner

AirPR Analyst

Analyst is a PR measurement and insights solution. By using machine learning and proprietary technology, Analyst measures the ROI of PR. The product analyzes digital media activities from traffic to conversion to projected and/or actual revenue in addition to a variety of factors about your brand.

Fortune 500 brands, agencies, and some of the world’s fastest growing technology companies use Analyst to better understand what is driving engagement and moving the needle in terms of traffic, conversion, organic search, social amplification, and the most important revenue. For CMOs and communications professionals, understanding which PR efforts have the most effective outcomes is imperative to making better decisions around both budget allocation and content development for future campaigns. The solution provides data-driven insights in 3 key areas:

1. Engagement: Long term interactions to drive sales
2. Awareness: Authority and amplification of brand content
3. Optimization: Performance of key “soundbytes” and messages

In less than 30 minutes, companies can fully onboard; in less than 24 hours customers can begin pulling data and reports on current PR activity.

App Details


Social Analytics | Business Intelligence | Reporting Tools

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Created: Jan 28, 2015 | Updated: Nov 22, 2016



1 | Nov. 22, 2016

A PR Tool that Cuts Through The Noise

AirPR's Analytics platform pinpoints and precisely measures all of the important metrics for our messaging and PR efforts. The in-depth information Analyst provides on competitive coverage and message efficacy is unparalleled. This information has helped us identify coverage gaps and target media outlets already covering my industry in real time while providing me the information necessary to craft unique value propositions that sets us apart from the competition. 10/10 would recommend.
Hunter K. | Feb. 19, 2015

Revolutionary PR Tool

Analyst is a great tool to understand the returns on your PR effort in terms of brand awareness(share of voice), message penetration as well as impact on the site metrics(such as visitors and interactions)!
sviswa | Feb. 15, 2015

Breaking Open the PR Black Box

Until now, the value of PR has been a mystery to most if not everyone. Finally a company has come along to answer the multimillion dollar question, "what am I getting from my PR efforts?" Beyond quantifying the payoff, AirPR, through Analyst, is built to make you smarter, more nimble, more effective. I can't recommend the company and product more. Five Stars!
wbtancer | Feb. 11, 2015

Next level PR

Finally...the PR industry is seeing the application of technology to solve problems and drive innovation. AirPR Analyst doesn’t just provide information about your PR efforts, it actually surface actionable insights to optimize and hone your strategy.
KBronk | Feb. 11, 2015

I wish Analyst existed 5 years ago.

The first time I saw AirPR's Analyst in action, I was wowed. It cuts through the fat to offer the data that matters most: data derived from specific PR initiatives in the digital realm.
Laura V. | Feb. 11, 2015

Amazing app

AirPR is going to revolutionize how Public Relations professionals measure their campaigns, improve results and report on success to shareholders. As a former PR agency director I'm impressed with the depth & breadth of the product as well as how much the team "gets" measurement and PR. Have a discussion with Rebekah or Sharam to learn more they're so nice and would be happy to give you a demo!
Adam Singer | Feb. 4, 2015