Technology Partner

Google Tag Manager

Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and makes it easy to manage tags--including analytics, conversion tracking, remarketing, & more--from a web interface. You can add and update tags with just a few clicks, without rewriting site code.

Google Tag Manager gives marketers greater flexibility, and it gives webmasters the freedom to focus on other important tasks. It's built to handle your tagging needs, and it works with both Google and non-Google tags. We’ve packed in lots of great features, including:

-- Asynchronous tag loading—so your tags can fire faster without getting in each other's way, and without slowing down the user-visible part of the page

-- Easy-to-use tag templates, so marketers can quickly add tags with our web interface, as well as support for custom tags.

-- Error-prevention tools like Preview mode (so you can see proposed changes before implementing them), the Debug Console, and Version History to ensure that new tags won’t break your site.

-- User permissions and multi-account functionality to make it easy for large teams and agencies and clients to work together with appropriate levels of access.

App Details

Categories

Tag Management / Config

Price options

Free

Provided by

Google

Created: Sep 29, 2012 | Updated: Aug 29, 2016

Comments
12

Single tool for tag management

It is a Must Have tool for a small and big site. Helps to be agile with tagging.
max | Nov. 24, 2014

Thanks Google for Making such a Tool

As a CEO of an Agency, we use GTM for all of our clients.
Muhammad Ali | Feb. 20, 2014

I love Google Tag Manager

Google Tag Manager makes deploying, maintaining and updating implementations for GA soooo much easier than life was before the product launch. I always recommend using GTM for my clients.
Yehoshua Coren | July 10, 2013

Great

I cannot imagine GA configuration without GTM now.
Pavel Sabatka | Jan. 30, 2013

A critical competitive advantage

The release of Google Tag Manager represents an opportunity for gaining a key competitive advantage in digital marketing. By removing one of the greatest points of friction for marketers, GTM will make it easier for your marketing team to place the tags they need to gain the insights on marketing performance that provide an advantage in marketing and business performance. Pros: Free product, Strong initial feature set, Fast and reliable. Cons: Needs support or training (will cost $$).
Caleb Whitmore | Oct. 5, 2012

DIY code implementation

This will help marketers to implement tracking codes with minimum helpfrom IT teams. Campaign owners can ensure that the codes are well in place and also they can maintain a code inventory with much less effort. Web pages are less littered and clean. Debugging is much easier with preview mode. Love this tool!
manupriya | Oct. 2, 2012

Great tool for complex installations

There are two main users who can take advantage of this tool. (1) People who wants to use different variations of Google Analytics, AdWords, Floodlight and other tracking solution tags on different pages, and needs to "control and manage" them in one place (2) People who doesn't want to talk to IT team every time they create or change pages. I love (2) - just install GTM only and customize everything in GTM, not the website. No more manipulating <head> tags.
hiroshiy | Oct. 2, 2012

testing very easy

I love the preview mode, I can preview any new tag or any new change without bother anyone in the IT dep and being sure I am the only that can see/run those tags. In case something is wrong, I have simply to NOT publish the current version, fix the configuration and try another version. TOTAL LOVE! :)
Marco Cilia | Oct. 1, 2012

Great tool!

Fantastic tool for managing marketing and measurement tags. Grateful to have Google's leadership / presence in this service offering space...
John Babb | Oct. 1, 2012

Finally an easy answer to cross-domain tracking

Very useful tool in expediting the whole tagging framework for a website. A dream time saver for cross-domain tracking issues as well.
Jim Snyder | Oct. 1, 2012

Very Helpful!

This tool is great for agencies working with clients. You only have to ask your client to place the GTM container pixel, and then you never have to bother their IT team again! Thumbs up.
Tara Dunn | Oct. 1, 2012

Looks awesome so far

Google Tag Manager so far looks like an awesome tool. Even though it does not allow for (direct) setting of specific link properties (campaign trackers, Analytics tracking) this can be done easily with the custom HTML/JavaScript tag and a little jQuery (or any other decent JavaScript framework) as sketched here: http://www.mostlymaths.net/2012/10/an-introduction-to-magic-of-google-tag.html Ruben
Ruben Berenguel | Oct. 1, 2012