Technology Partner

Infinity Call Tracking for Google Analytics

Infinity Call Tracking is now available in over 50 countries and has the most advanced Universal Analytics integration available. It will not only send phone call data into GA but also custom dimensions about the call, like length, rating or your own custom dimensions passed through from your site.

Infinity tracks every visitor to your site, allocating a unique phone number which dynamically updates when they land, tracking everything and linking it to the Google Client ID of the visitor. Then when a call happens we send in all the call information into GA in real-time.

Infinity doesn't stop there, it will also send custom dimensions about the call, like length, rating or your own custom dimensions passed through from your site. Or even from your CRM, like new lead or deal won, and of course this can also be linked back to the original web visitor in GA.

Infinity has a friendly to use portal that provides lots of information about your calls and powerful routing options based on the marketing source. When used with GA it allows you to do an almost infinite amount of analysis on phone calls delivered from your site.

Infinity Call Tracking is now available in over 50 countries, why not contact us for a demo.

**** We also have a great Agency Partner Programme ****

App Details

Created: Oct 05, 2011 | Updated: Dec 22, 2016


Good Call Tracking Software and Great Support

I've used Infinity for a few years now and it has been invaluable to track phone calls for Adwords and Bing Ads as well as other traffic sources. The set up is fairly straightforward, although I have needed help from Support, which has been superb. The system is more complex than other systems I've used, but more data is available within the system. Jaimee and Kieran have been great on Support, responding quickly to my emails. Calling into support has also been quick and efficient.
Mark | Dec. 22, 2016


Great tool and an excellent customer service. | Dec. 21, 2016

Powerful tool

Infinity has allowed us to more accurately measure our ROI as well as providing all sorts of new and interesting data that our business has quickly begun to rely on. The Infinity team are also incredibly helpful with both setup and maintenance. | Dec. 15, 2016

A Solid Platform with Strong Customer Service

Infinity Cloud is certainly a step up from our previous partner, with greater data detail and potential that is already driving our business forward. Catering to our growing and a more complex needs with a tailored and customisable package. But the real stand out and key difference is the customer service - we have a dedicated account manager that has given great support and understanding and has enabled us to maintain and meet our nimble and flexible requirements. Recommended | Dec. 13, 2016

Fantastic customer service

What really sets Call Infinity apart is their approach to looking after their clients and customers. I have really enjoyed working with them, and no request or phone call is too much. Thanks for all your support in 2016.
holly.s.wilkinson | Dec. 9, 2016

Exceptional service & platform to match

Both the people within the organisation and the product itself are a joy to work with and we look forward to working closely with Infinity in 2017. Huge thanks to Mike Hickman and Sarah-Jane Greene who have provided nothing short of exceptional service throughout.
Will Tombs - Stuff Advertising | Dec. 6, 2016

Great Call Tracking System / Partnership

We've been working with infinity over the past year and their system is great!
Charles | Dec. 6, 2016

Call Tracking Made Simple.

Great solution to what could be a complicated problem. Adwords integration has improved efficiency accross the board, also links instantly to our third party ppc platform Daisy / Lisa are also always there to help.
ConnectedMediaPPC | Dec. 6, 2016

Great for Google Analytics & AdWords integrations

Great software and great support team, highly recommended to anyone looking for first class call tracking technology!
David Pope | Dec. 5, 2016

Great for Google Analytics & AdWords integrations

Big fan of infinity.
ethical marketing | Dec. 5, 2016

Incredible tool for gaining insight

I reviewed a lot of other call tracking options, and from the start, Infinity were the best. Their seamless integration and awesome support were a big help in getting this set up and underway. I highly recommend Infinity, especially to marketing and customer service teams! | Dec. 2, 2016

Seemless integration to Google Analytics & AdWords

We have partnered with Infinity call tracking on a number of client engagements. Their call tracking product integrates seemlessly with Google Analytics and Adwords offering great insight on website visitors who convert via a phone call. The product is backed up by a very responsive support service.
Cormac Farrelly - WSI | Dec. 1, 2016