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Google Tag Manager

Individuals and small to medium-sized companies

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Multi-user support

Rule-based triggers

Support for Google and non-Google tags

Supports web, mobile app, and Accelerated Mobile Pages (AMP)

Workspaces for concurrent tagging projects

3

User and account administration

Basic

Implementation services

N/A

Support and services

Self-service Help Center and community forums

Google Tag Manager 360

Larger enterprises who need it all

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Multi-user support

Rule-based triggers

Support for Google and non-Google tags

Supports web, mobile app, and Accelerated Mobile Pages (AMP)

Workspaces for concurrent tagging projects

Unlimited

User and account administration

Google Analytics 360 Suite administration

Implementation services

Support and services

Enterprise-level service, support, and SLAs