The Jobs To Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
By Jim Kalbach · 2020
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- About this editionISBN: 9781933820521, 1933820527Page count: 320Published: April 7, 2020Format: ebookPublisher: Rosenfeld MediaLanguage: EnglishAuthor: Jim KalbachContributor: Michael SchrageCreate citation
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.Source: PublisherOther editions2020Two Waves BooksPaperback320 pagesGet bookBorrowFind in a librarySearch in WorldCat.Search WorldCatSimilar booksJobs to be DoneA Roadmap for Customer-centered InnovationBy Stephen Wunker, Jessica Wattman, David FarberIn a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love? ...Designing Web NavigationOptimizing the User ExperienceBy James KalbachThoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the ...Jobs to Be DoneTheory to PracticeBy Anthony W. UlwickWhy do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.More booksAbout the workOriginally published: 2020Subject: Business & Economics / Consumer Behavior, Business & Economics / Industries / Media & Communications, Computers / Social Aspects, Computers / User Interfaces, Design / Product, Technology & Engineering / Industrial Design / Product, Technology & Engineering / Social Aspects, Business & Economics / General, Technology & Engineering / General, Business planning, Consumer satisfaction, Creative ability in businessMOREAuthorJim KalbachAuthorJim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix. In 2007, Jim published his first full–length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.Search Jim KalbachMore by authorMapping ExperiencesA Complete Guide to Creating Value Through Journeys, Blueprints, and DiagramsBy Jim KalbachCustomers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they ...PublisherRosenfeld MediaSearch Rosenfeld Media
