Paulista Avenue is one of the most important avenues in São Paulo, Brazil. The 2.8 kilometre thoroughfare is notable for headquartering a large number of financial and cultural institutions, as well as being home to an extensive shopping area and to Latin America's most comprehensive fine-art museum, MASP. Since the 1960s, the avenue has been identified as one of the main business centers in the city. Being one of the highest points in São Paulo, it is distinctively clustered with radio and TV stations antennae, such as Gazeta's. The road is served by a subway line and many major bus routes. The avenue, which was inaugurated in December 8, 1891, is generally regarded as the most expensive real estate anywhere in Latin America.
At Avenida Paulista 1230, there is a new mall called Shopping Cidade São Paulo, it started operations on April 30, 2015, its 160 stores spread in the five floors of the modern architecture structure. The mall is located in the very heart of the famous avenue and close to MASP, with several restaurants, movie theaters and the most important retail brands.