Google Cultural Institute
The Lab at the Cultural Institute
WELCOME TO THE LAB, A CROSSROADS OF IDEAS, ART AND TECHNOLOGY
The Google Cultural Institute creates new technology to help partners publish their collections online and reach new audiences, as seen in the Google Art Project, Historic Moments and World Wonders initiatives.
We created The Lab in Paris as a place where tech and creative communities come together to share ideas and discover new ways to experience art and culture. We welcome experts, creatives, curators, artists, designers and educators to help us craft new bridges between tech and culture. Contact us to make more amazing things happen.
March 2018: Beginning in 1936, LIFE Magazine captured some of the most iconic moments of the 20th century. In its 70-year-run, millions of photos were shot for the magazine, but only 5 percent of them were published at the time. 4 million of those photos are now available for anyone to look through. But with an archive that stretches 6,000 feet (about 1,800 meters) across three warehouses, where would you start exploring? The experiment LIFE Tags uses Google’s computer vision algorithm to scan, analyze and tag all the photos from the magazine’s archives, from the A-line dress to the zeppelin.
March 2018: From interior design to fashion, color plays a fundamental role in expression, communicating personality, mood and emotion. Art Palette lets you choose a color palette, and using a combination of computer vision algorithms, it matches artworks from cultural institutions from around the world with your selected hues. You can also snap a photo of your outfit today or your home decor and can click through to learn about the history behind the artworks that match your colors.
Identifying MoMA artworks
March 2018: Starting with their first exhibition in 1929, The Museum of Modern Art in New York took photos of their exhibitions. To identify the art in the photos, one would have had to comb through 30,000 photos—a task that would take months even for the trained eye. The tool built in collaboration with MoMA did the work of automatically identifying artworks—27,000 of them—and helped turn this repository of photos into an interactive archive of MoMA’s exhibitions.
February 2018: Future Relics was Google Arts and Culture’s first Lab experiment in India, part of a landmark exhibition in Mumbai, India and the World: A History in Nine Stories at Chhatrapati Shivaji Maharaj Vastu Sangrahalaya. Visitors were asked, “What object would you like archeologists 1000 years from now to remember our present day culture by?” Responses created an evolving data visualization and inspired a collection of 10 future relics, created using cutting edge 3D printing technology with Google ATAP and Emerging Objects, and glazed by acclaimed master craftsman B R Pandit. These relics are now on display within the museums collection - truly shared artifacts, created by thousands of diverse voices that contributed in Hindi, Marathi and English. More info.
Google Arts & Culture gets magical with Harry Potter
February 2018: Bringing the UK biggest blockbuster, sold-out exhibition of the British Library to Harry Potter fans around the world with the new Harry Potter: A History of Magic project, featuring YouTube superstars The Super Carlin Brothers, exclusive interviews with illustrator Jim Kay and the exhibition’s curator Julian Harrison, plus sketches and handwritten notes from J.K. Rowling.
Jonathan Yeo at Royal Academy London
December 2017: British artist Jonathan Yeo, collaborated with the Lab and Google Tilt Brush to create the world’s first sculptural self portrait created in Tilt Brush, 3D printed and cast in bronze. This was exhibited as part of the Royal Academy of Arts, From Life, exhibition which explored the past, present and future of drawing from life. Watch a VR short inside Jonathan Yeo's studio.
Paco Cao's "Control"
December 2017: La Galleria Nazionale d'Arte Moderna, Google Arts & Culture, and ten illustrators led by the artist Paco Cao, came together for a week's residency exploring the boundaries of virtual reality and performance. The result was the interdisciplinary performance “Control”. Using Tilt Brush by Google, “Control” expanded virtual reality beyond individual exploration in favor of a shared, participatory experience, and was performed at la Galleria Nazionale in Rome, following an intensive week of creative collaboration.
Pop Up Lab in China
November 2017: On November 27th, we inaugurated the first Google Arts & Culture Pop Up Lab in China, at the heart of the Forbidden City (Palace Museum). A Pop Up is our bespoke Lab installation that offers visitors an immersive and interactive experience of Google Arts & Culture’s technologies. This Pop Up Lab was the occasion to celebrate the partnership we initiated last May.
Opening of the first Pop Up Lab in Asia
July 2017: On July 11th, we opened a Pop Up Lab at the National Museum of Korea. A Pop Up is our bespoke Lab installation that offers visitors an immersive and interactive experience of Google Arts & Culture’s technologies. In 2 months, close to 100,000 kids enjoyed the experience.
Es Devlin POEMPORTRAITS @ Serpentine Summer Party
June 2017: Google Arts & Culture Lab collaborated with world renowned stage designer Es Devlin, who creates sets for the biggest pop stars on the planet (Beyoncé, Adele…), to launch POEMPORTRAITS, an interactive artwork powered by machine learning, installed at the prestigious Serpentine Summer Party. This installation combines machine learning, poetry, photography and design to create a personal “poemportrait”, projected on a picture of the visitor: an “evolutive” poem, enriched by the visitors’ words, is projected on their pictures.
Virtual Frontiers: Artists Experimenting with Tilt Brush at Art Basel HK
March 2017: Tilt Brush and Google Arts & Culture presented the outcome of an artist in residency project at Art Basel Hong-Kong with 5 renowned international artists: Cao Fei, Robin Rhode, Sun Xun, Boychild and Yang Yongliang. The five artists attended multi-day residencies in Beijing and at the Lab in Paris. Watch a short film about the project here.
Zaha Hadid VR Experience: from Serpentine Gallery to Hong-Kong
March 2017: In honour to Zaha Hadid’s legacy of experimentation and innovation, Google Arts and Culture Lab collaborated with Serpentine & Zaha Hadid studio in a special exhibition to create a VR experience allowing users to experience her vision in an immersive 3D experience. This experience was also part of another significant cultural moment in Hong Kong: the “Zaha Hadid: There Should be no End to Experimentation” Exhibition at ArtisTree in Taikoo Place for Art Basel HK (March-April 2017).
X Degrees of Separation: a Machine Learning Experiment
March 2017: Created by Mario Klingemann, artist in residence at the Lab of Google Arts & Culture, X Degrees of Separation is an online machine learning experiment initially inspired by the theory that there is a maximum of 6 degrees of separation between people. Unveiling hidden and surprising relationships between cultural artifacts found in the collection of Google Arts & Culture, the experiment creates a fluid pathway between any two artworks, through other similar-looking works.
The Palmyra Arch of Triumph - augmented reality with Grand Palais
Dec 16-Jan 17: Technology supports heritage in the exhibit “Eternal Sites”, hosted at the Grand Palais in Paris. In collaboration with Iconem, the Lab at Google Arts & Culture developed an augmented reality experience for the Eternal Sites using Tango devices. Thanks to Tango technology, allowing the visualisation of 3D models and animations in augmented reality, visitors can explore a famous part of Palmyra in 3D, before and after its recent destruction. In addition to this remarkable experience, a virtual exhibit on Google Arts & Culture traces the history of this endangered treasure as well as others in Syria (The Great Mosque of Damascus & Krak Des Chevaliers) and Iraq (Khorsabad).
Introducing Google Arts & Culture Experiments
November 2016: A group of Google engineers along with artists and creative coders collaborated at the Lab in Paris to apply a little Machine Learning magic to art and culture. They created the Google Arts & Culture Experiments, which are research projects that investigate how technology can help people unlock the world of arts and cultures.
November 2016: The Lab team brought Google Arts & Culture to Daydream. You are now able to step inside a virtual gallery and view masterpieces from over 50 world-renowned museums. Whether it’s Vincent van Gogh’s landscapes from the Metropolitan Museum of Art, Rembrandt’s works from the J. Paul Getty Museum, or a collection of the Most Beautiful Cats from RMN-Grand Palais, you can zoom in to see brushstroke-level details.
November 2016: On 3 & 4 November, 75 artists, scientists, engineers, researchers and writers came together at the Lab in Paris for the Arts and Machine Learning summit, in partnership with Google Cultural Institute and Google's AMI program. Together we explored the applications and implications of Machine Learning within a cultural context. Our aim was to start a conversation with the cultural sector and encourage the sharing of ideas, exploring together what smart computer systems can do in the hands of artists, curators and how they can help people connect with culture in new ways. A huge amount of information was shared across the two days and new connections were made across geographic boundaries and different disciplines. Delegates commented they left inspired and stimulated with new questions, ideas and contacts.
Pop Up Lab
November 2016: The Lab is currently on the road: we imagined a pop up version of our Parisian Lab that is travelling across Europe to get more feedbacks on the latest technologies we are developing. After Frankfurt Germany on October, we settled for 2 weeks at the Cité du Vin in Bordeaux. Much more to come, stay tuned, the Pop Up Lab might come to you soon!
Kinoscope: from Méliès to 3D
October 2016: To celebrate 120 years of cinema, the Lab partnered with Cinémathèque Française (France) to produce an animation short movie, a 360° immersion into the story of cinema from Méliès to 3D, narrated by Dean Tavoularis, Francis Ford Coppola’s legendary set designer.
Douglas Coupland - Data Rodeo @ Munich
The internationally acclaimed artist and author Douglas Coupland worked on a new iteration of the Living Internet, developed as part of his residency at the Google Cultural Institute in Paris. Data Rodeo is a kinetic sculpture the size of a large room that shows how the Internet and web searches look like in reality. The fruits of the collaboration between Coupland and Google are currently presented at the prestigious Villa Stuck in Munich, Germany as part of the exhibition Bit Rot. You can visit the exhibit until January 8th 2017.
The routes of Miguel de Cervantes
June 2016: For the 400th anniversary of Miguel de Cervantes's death, the Lab launched its first experimental interactive narrative curated by Dr. Alfredo Alvar Ezquerra, expert of the Academy of Spanish history, as a tribute to the author of Don Quixote.
Google Cultural Institute unveils Sydney Opera House in 360
April 2016: The Lab supported the creation of a 360 video that takes people on an eight minute journey through the world famous Sydney Opera House from dawn until evening.
Tilt Brush Creative Week: A Virtual Reality Residency
April 2016: The Lab at the Google Cultural Institute hosted a virtual reality residency, the Tilt Brush Creative week, welcoming five among the most talented street artists on the international stage. Great names such as Faith 47 (South Africa), Tristan Eaton (USA), Jorge Rodriguez-Gerada (Cuba), Said Dokins (Mexico) or Chu (UK) have been invited at the Lab in Paris to perform & create artworks in virtual space with the new Virtual Reality tool Tilt Brush by Google.
Opline Prize event @ the Lab
April 2016: Opline Prize is the first online prize for Contemporary Art. The Google Cultural Institute supports this initiative and hosts the Prize for a very special event in April: the official announce of the selected curators’ committee for the 2016 Edition. Presided by the renowned artist Alain Fleisher, the event will welcome leading figures from the cultural & artistic world.
Using VR to put anyone inside a Bruegel Masterpiece
March 2016: The Lab blended art and our newest technologies to create the Bruegel / Unseen Masterpieces project. Unveiled on March 15 both at the Royal Museums of Fine Arts of Belgium with physical immersive installations and online for everyone to discover. Part of this digital retrospective is a virtual reality experience, where the Bruegel's Fall of the Rebel Angel comes to life and where anyone can step into the world of its creatures. Learn more about the project here.
Immersive Experiment Inside Marc Chagall’s Ceiling
October 2015: one year after the digitization of Paris Opera’s ceiling painted by Marc Chagall, the Lab inaugurated a digital experiment in the first room of Paris Philharmonic new exhibition dedicated to the painter: a film-and-sound immersion inside the details of this spectacular artwork. The installation will be exhibited until Jan 31, 2016.
Exhibit Co-workers With 89plus At Paris Moma
October 2015: The works of three Lab residents are now exhibited within the Co-Workers exhibition at the Museum of Modern Art of Paris. Douglas Coupland, Bogosi Sekhukhuni and Jasper Spicero have collaborated for three months with our teams. Co-Workers is raising the question of the artist status at the Internet age, which is at the core of our reflections.
Bosch In Ultra High Resolution
October 2015: The Google Cultural Institute have worked closely with the Museum Boijmans Van Beuningen in Rotterdam to make their most remarkable masterpieces available online. In the “Uncovering Everyday Life – From Bosch to Bruegel” exhibit (10 October 2015 - 17 January 2016), visitors can find extraordinary details from the Pedlar painted by Bosch thanks to a capture in ultra high resolution.
Chancellerie D'orleans Restoration In Virtual Reality
October 2015: The Google Cultural Institute was invited to take part in the World Monuments Fund’s 50th Anniversary in NYC and present their next most important ongoing restoration project, the Chancellerie d’Orleans, a famous townhouse built in Paris in the early eighteenth century, through never seen 3D models in Cardboard.
Europeana Sounds Hackathon
October 2015: As part of the annual conference Europeana Sounds 2015, Europeana teams organized a two-days hackathon at the Lab. This initiative aims to bring together European experts to share knowledge and collaborate on new technologies. Europeana Sounds’ objective is to allow better online access for European audio heritage.
Lab Resident Charlie Malgat at Monnaie de Paris
September 2015: Lab artist resident Charlie Malgat was invited by Monnaie de Paris to create 360 video pieces to be showcased in its new show Take Me I’m Yours curated by Christian Boltanski & Hans Ulrich Obrist. These videos are showcased in Monnaie de Paris mobile app, that was launched a year ago in partnership with the Google Cultural Institute. You can also play the videos in virtual reality mode using Google Cardboard!
Douglas Coupland Residency
September 2015: After the "Search” book project, Douglas Coupland prototyped and developed the Living Internet during his residency at the Lab. It is a kinetic sculptural tableau that presents how the Internet and online queries looks like in reality. The fruit of the collaboration between Douglas Coupland and Google are currently presented at the first European solo exhibition of the artist in the prestigious Witte de With Center for Contemporary Art in Rotterdam.
How could we help enrich the museum visit? At The Lab, we built an interactive wall to energise the way people view art through ultra high res imaging. We tested this new experience with the Musée d’Orsay.
The curator Isabelle Cahn told us that Wheatfield with Crows was missing from the "Van Gogh Artaud” exhibition at the Musée d’Orsay, so we worked on an innovative installation to be viewed on a giant screen right inside the museum. It combines a soundscape with ultra high res imagery and sends the viewer on a journey through the artwork. It's a perfect demonstration of how digital immersion can enhance and complement a visitor’s experience.
Wouldn't it be awesome if we could allow the entire world to virtually visit places in an immersive experience, as if they were really there? That's how Cardboard first came about at The Lab.
The critically acclaimed Google Cardboard was created in The Lab by Cultural Institute engineers David Coz and Damien Henry. Put simply, Cardboard is a smartphone housing that unlocks virtual reality experiences such as a lifelike visit to the Palace of Versailles with a local guide. This new technology is made out of mostly cardboard and is paired with everyday Android phones. It makes virtual reality simple, fun and affordable.
ARTISTS IN RESIDENCY WITH 89PLUS
We host young artists from all over the world to develop their creativity by collaborating with engineers from the Google Cultural Institute.
In partnership with 89plus, we invite groups of artists born after 1989 from around the world for a 10-week residency. These artists are then able to develop their ideas using the technologies available in The Lab. Here they are also able to work together with engineers from the Cultural Institute. Check out some of their works below.
WOMEN IN ART / WOMEN IN TECH
Curated by AWARE and Camille Morineau, two talks at The Lab brought together experts, artists and researchers. They shared experiences and built bridges between the worlds of tech and culture.
This conference, entitled “Women in Arts / Women in Tech: an aesthetic of rarity”, brought together experts, practitioners and researchers from around the world. They shared experiences on the underrepresentation of women in engineering and the arts. Together, they explored the ways tech companies are promoting computer science for women and linked that to ongoing research on the place of women in art history and the cultural sector.