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“Google is committed to doing business with a diverse set of suppliers.”

–Ruth Porat, Senior Vice President and CFO, Google and Alphabet

About the Program

We believe bringing people together with a broad range of perspectives, ideas, and experiences leads to better products and services for Google and our users. Our Small Business Supplier Diversity program is designed to connect more minority-, women-, veteran-, persons with disabilities-, and LGBT-owned small businesses to opportunities within Google, while helping them grow on the web. Click on the image at left to watch a video featuring suppliers discussing how the program works.

Program Benefits

Once accepted, you'll receive (among other benefits):

  • A listing in our internal Google supplier database
  • An opportunity to apply to the Digital Excellence Program at the Tuck School of Business at Dartmouth College (scholarships from Google available to selected suppliers)
  • $100 credit for investing $25 in Google AdWords
  • If you're selected to work with us, we'll do our best to pay you within 15 days of invoice approval


  • U.S. Based
  • 50 or fewer full-time employees
  • Revenues of up to $15 million, maximum
  • Certifications not required

How to Begin

  • Apply with your business information
  • We’ll follow up via email with a status update within two weeks of receiving your application
  • Once approved, you'll be listed in our supplier database
  • Any Google employee can contact you for projects
  • Receive access to Google tools, training and discounts for small businesses like yours

Success Stories

Click on the image at left to watch a video on how Google supplier and family-owned business 21st Century Expo has grown by expanding their presence online.

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