Finance

Lists
Why is BZUN down 8.45%?
Dive Deeper
BZUN:NASDAQ
Baozun Inc
$3.25
-8.45%
(-0.30) 1D
Oct 8, 4:00:01 PM GMT-4  ·   USD
All symbols
SymbolPriceChange% Change
Generating top insights for BZUN...
Open
$3.44
High
$3.45
Low
$3.18
Mkt. cap
174.46M
Avg. vol.
237.31K
Volume
318.87K
52-wk high
$3.85
52-wk low
$2.07
EPS
-$0.35
Beta
0.39
Shares outstanding
58.10M
No. of employees
7K
Open
$3.44
High
$3.45
Low
$3.18
Mkt. cap
174.46M
Avg. vol.
237.31K
Volume
318.87K
52-wk high
$3.85
52-wk low
$2.07
EPS
-$0.35
Beta
0.39
Shares outstanding
58.10M
No. of employees
7K
News stories
From web sources and news partners
About Baozun Inc
CEOVincent Wenbin Qiu
Employees6.63K
Founded2007
Headquarters-
SectorConsumer
Websitebaozun.com
Analyst ratings
Based on 3 analysts giving stock ratings to BZUN in the past 3 months
Strong buy
Buy
3
Hold
0
Sell
0
12-month forecast
Based on 3 Wall Street analysts offering 12 month price targets for BZUN in the last 3 months.
Highest
Current $3.25
$5.30 (+63.08%)
Average
$4.44 (+36.62%)
Lowest
$3.80 (+16.92%)
Analyst
Recommendation
Action
Price target
Projected
Date
Wenting Yu
CLSA
Buy
Upgraded
$3.80
+16.9%
08/28/2026
Saiyi He
CMB International Securities
Buy
Maintained
$4.23
+30.2%
08/28/2026
Alicia Yap
Citi
Buy
Maintained
$5.30
+63.1%
08/27/2026
Last report
Aug 27, 2026
Fiscal period
Q2 2026
- / -
Revenue / Est. (CNY)
2.74B / 2.77B
Fiscal Q2 2026 earnings call
Waiting for the earnings call
At a glance
Insights from the latest news and reports
Previous reportsAll values in CNY
Loading Previous Earnings...
Revenue
Net income
All values in CNY
Sep 2025
Dec 2025
Mar 2026
Jun 2026
Revenue
2.16B
3.17B
2.38B
2.74B
Cost of goods sold
1.03B
1.47B
1.21B
1.23B
Cost of revenue
1.03B
1.47B
1.21B
1.23B
Research and development expenses
115.15M
116.92M
124.81M
114.17M
Total research and development expenses
-
-
-
-
Selling, general, and admin expenses
1.06B
1.41B
1.06B
1.35B
Operating expense
1.15B
1.60B
1.17B
1.45B
Total operating expenses
2.18B
3.07B
2.38B
2.68B
Operating income
-25.62M
101.04M
250.00K
63.42M
Other non operating income
2.36M
4.88M
877.00K
882.00K
EBT including unusual items
-81.73M
-22.17M
7.74M
69.49M
EBT excluding unusual items
-25.52M
121.18M
12.18M
69.68M
Income tax expense
12.99M
-10.03M
9.50M
25.70M
Effective tax rate
-15.89%
45.23%
122.80%
36.98%
Other operating expenses
-15.63M
74.18M
-15.54M
-19.14M
Net income
-107.10M
-37.96M
-7.46M
17.02M
Net profit margin
-4.97%
-1.20%
-0.31%
0.62%
Earnings per share
-
-
-
-
Interest and investment income
13.28M
23.03M
16.72M
13.19M
Interest expense
-9.81M
-10.46M
-8.89M
-8.96M
Net interest expenses
3.47M
12.57M
7.83M
4.24M
Depreciation and amortization charges
-
-
-
-
EBITDA
35.34M
156.22M
55.43M
113.96M
Gain or loss from assets sale
-
-
-
-
Insider transactions
Insider transactions data is drawn from third-party sources. Learn more
Insider
Position
Type
Date
Shares
Amount
Page 1
AI content may include mistakes. Learn more
HelpSend feedbackPrivacyTermsDisclaimer
Google apps