GOME Electrical Appliances Holding Limited changed its name to GOME Retail Holdings Ltd.. It is one of the largest privately owned electrical appliance retailers in mainland China and Hong Kong. It was founded by Wong Kwong Yu, a Chinese businessman, in Beijing in 1987. Its brand name "GOME" was first adopted in 1993. Since 1999, it has developed outside Beijing and established retail outlets in other Chinese cities. It was listed on the Hong Kong Stock Exchange in 2004. As of 2008 Wong was the chairperson, the controlling shareholder, and the director. The company is incorporated in Bermuda. Wikipedia