Cembra Money Bank AG is a Swiss credit institution headquartered in Zurich-Altstetten. Cembra operated under the name GE Money Bank until its IPO in early November 2013 and was part of the General Electric Group. Since November 2013, the credit institution has been listed on the Swiss stock exchange. Its main shareholders are currently UBS Fund Management, Swisscanto Fondsleitung AG and BlackRock Inc. Wikipedia