Build-A-Bear Workshop, Inc. is an American retailer headquartered in St. Louis, Missouri that sells teddy bears, stuffed animals, and characters. During store visits, customers go through an interactive process where the stuffed animal of their choice is assembled and tailored to their own preferences including varying scents, sounds, looks, and outfits. Build-A-Bear Workshop is the largest chain that operates in this style. The company's slogan was "Where Best Friends Are Made" from 1997 to 2013, when it was changed to "The Most Fun You'll Ever Make" from 2013 to 2024. With a rebrand in mid-2024, bears are now made with "The Stuff You Love". In 2013, Sharon Price John became the company's president and CEO. Wikipedia