Gaia, Inc. is a publicly traded American media company founded in 1988 by Jirka Rysavy in Louisville, Colorado. It owns and operates Gaia TV, a subscription video on-demand service consisting of original and licensed alternative media documentaries, including those on wellness, spirituality and conspiracy theories. The service has been criticized for promoting false and misleading claims, including anti-vaccine misinformation. As of September 13, 2018, Gaia TV had over 500,000 subscribers in 185 countries. As of 2024, they had 806,000 subscribers. Wikipedia