Spark New Zealand Limited is a New Zealand telecommunications and digital services company providing fixed-line telephone services, mobile phone services, broadband, and digital technology services. Its customers range from consumers to small - medium business, government agencies and large enterprise clients. It was formerly known as Telecom New Zealand until it was rebranded to Spark on 8 August 2014. It has operated as a publicly traded company since 1990. Spark's mobile network reaches 98% of New Zealand, with over 2.7 million mobile connections and 687,000 broadband connections Spark is one of the largest companies by value on the New Zealand Exchange. As of 2007, it was the 39th largest telecommunications company in the OECD. The company is part of New Zealand Telecommunications Forum. Telecom New Zealand was formed in 1987 from a division of the New Zealand Post Office, and privatised in 1990. In 2008, Telecom was operationally separated into three divisions under local loop unbundling initiatives by central government – Telecom Retail; Telecom Wholesale; and Chorus, the network infrastructure division. Wikipedia