Vital Farms, Inc. is an American egg and butter brand founded by Matt O'Hayer in 2007. It is a public-benefit corporation. Headquartered in Austin, Texas, the company emphasizes ethical sourcing, environmental sustainability, and animal welfare. Vital Farms partners with a network of more than 425 family-owned farms across the United States. The company became a certified B Corporation and operates as a public benefit corporation. In 2025, Vital Farms announced that it plans to grow its revenue to $2 billion by 2030. Wikipedia