Vital Farms, Inc. is an American egg and butter brand founded by Matt O'Hayer in 2007 and headquartered in Austin, Texas. Vital Farms sells in more than 23,500 stores across the country and accounts for approximately 3% of U.S. egg sales, reaching nearly $1 billion in annual revenue. In 2025, Vital Farms announced that it plans to grow its revenue to $2 billion by 2030. Vital Farms partners with a network of more than 425 family-owned farms across the US. Vital Farms is a publicly-traded company on Nasdaq and a certified B Corporation. Wikipedia