Versant Media Group, Inc., doing business as Versant, is an American multinational mass media company headquartered at 229 West 43rd Street in Midtown Manhattan in New York City. It was founded in 2026 as a spin-off of most of NBCUniversal's U.S. cable television operations—including USA Network, MS NOW, CNBC, E!, Syfy, and Oxygen—and related digital properties such as GolfNow and GolfPass and Rotten Tomatoes. The company was established to allow NBCUniversal to focus on its core businesses, while allowing the divested properties to make their own further investments as a "house of brands". NBCUniversal will continue to provide advertising sales services for a period after the spin-off, and will sublicense some of its sports properties to Versant for continuity. Versant otherwise established its own bespoke sports division under the USA Sports branding, while CNBC and MSNBC began to formally separate themselves from NBC News in October 2025, the effective beginning of the company's operations. Versant's technical operations and master control for its networks are housed at CNBC's headquarters in Englewood Cliffs, New Jersey. Wikipedia