Vertu Motors plc is a car dealership group established in 2006 in the United Kingdom which currently trades under the brand name Vertu. It is listed on the Alternative Investment Market and was named as Retailer of the Year at the 2025 Autotrader Retailer Awards. The company began trading in 2007 after acquiring Bristol Street Motors, a Birmingham-based car dealership that was originally founded in the city back in 1924, and which had expanded to include sites across the country. The growth of the company moved up a gear with the purchase of the Yorkshire-based dealership Farnell Land Rover in 2013. They were rebranded as Vertu Land Rover in 2021. In 2018, Vertu acquired Hughes Group Holdings and its subsidiary Hughes of Beaconsfield and the company has continued to grow since then with a number of acquisitions both small and large, including major expansion in the South West with the purchase of Helston Garages in 2022 and Rowes Garage Ltd in 2023. The addition of Burrows Motors Company in Yorkshire saw the Vertu portfolio increase to more than 200 individual sites across England and Scotland. Wikipedia