Groupon, Inc. operates online local commerce marketplaces throughout the world that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, the Middle East and Africa, and international operations (Rest of World). It offers deals on goods and services in approximately three categories: Local Deals (Local), Groupon Goods (Goods) and Groupon Getaways (Travel). Collectively, Local and Travel consists of its services offerings and Goods, which the Company refers as Shopping, which reflect its product offerings. In its Goods category, the Company acts as the merchant of record, particularly for deals in North America and in EMEA. It offers deals on products for which it acts as the merchant of record. It acts as a marketing agent by selling vouchers (Groupons) that can be redeemed for products or services with third party merchants.