William Hill PLC is a United Kingdom-based gambling company. The Company provides land-based and mobile sports betting services. The Company's segments include Retail, Online, Telephone, US, Australia and Other. The Retail segment consists of all activity undertaken in licensed betting offices (LBOs), including gaming machines. The Online segment consists of all activity undertaken online outside of Australia, including sports betting, casino, poker sites and other gaming products. The Telephone segment consists of its telephone betting services outside of Australia. The US segment consists of all activity undertaken in the United States of America, excluding associates. The Australia segment consists of online and telephone sports betting under the William Hill, Sportingbet, Centrebet and tomwaterhouse.com brands in Australia. Its Other segment includes on-course betting and greyhound stadia operations. It offers sports betting products online, by telephone and via mobile devices.