Shopify Inc. is a provider of cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. The Company's software is used by merchants to run their business across all of their sales channels, including Web and mobile storefronts, social media storefronts, such as Facebook, Twitter and Pinterest, and physical retail locations. The Company's platform provides merchants with a single view of their business and customers across all of their sales channels and enables them to manage products and inventory, process orders and payments, ship orders, build customer relationships and leverage analytics and reporting all from one integrated back office. The Company's platform includes a mobile-optimized checkout system, designed to enable merchants' consumers to buy products over mobile Websites. Merchants can also use Shopify Mobile, its iPhone and Android application, to track and manage their business on the go.