If you're leanin' in the direction of buying a greeting card for that special someone, Leanin' Tree can help. The company creates some 3,000 different greetings cards. Some 20 million are annually sold through specialty card stores and mass merchant retailers. Its portfolio includes Christmas cards, birthday cards, anniversary cards, and get well cards. Leanin' Tree also offers assorted gifts and stationery. In addition to retailers, the company sells cards and gifts through its Web site and catalog. and operates The Leanin' Tree Museum of Western Art in Boulder. Leanin' Tree was founded in 1949 when Ed Trumble (chairman) started selling Christmas cards via mail to farmers and ranchers in the western US.