Monster Beverage Corporation is a holding company. The Company develops, markets, sells and distributes alternative beverage category beverages under the brand names, which include Monster Energy, Hansen’s, Monster Rehab, Hansen’s Natural Cane Soda, Monster Energy Extra Strength Nitrous Technology, Junior Juice, Peace Tea and Juice Monster, among others. The Company operates through two segments: Direct Store Delivery (DSD) and Warehouse. The DSD segment develops, markets and sells products through a distributor network. The Company’s DSD segment consists of energy drinks, which include Monster Energy Brand Energy Drinks, Java Monster Coffee + Energy Drinks, Muscle Monster Energy Shakes, Monster Energy Extra Strength Nitrous Technology Energy Drinks, Monster Rehab Tea + Energy Drinks and Peace Tea Iced Teas and Juice Drinks. The Warehouse segment develops, markets and sells products directly to retailers. The Company’s Warehouse segment consists of juice-based and soda beverages.