Yelp Inc. connects people with local businesses. The Company’s users have contributed a total of approximately 52.8 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics and plumbers. Its platform provides local businesses with a range of free and paid services, which help them to engage with consumers at moment when they are deciding where to spend their money. As of September 30, 2014, the Company was active in 61 Yelp markets in the United States and 66 Yelp markets internationally. The Company’s business revolves around three constituencies: the communities of contributors who write reviews, the consumers who read them and the local businesses that they describe. The Company’s products include Free Online Business Account, Enhanced Listing, Search and Other Ads, and Call to Action.