About our trademarks and how to use them

Although we’d like to accommodate all the requests we receive from people who would like to add a touch of Google to their sites, we want to make sure our brand is used in the right way. That means we have to turn down many requests because sites imply that Google is endorsing them or is otherwise affiliated with them. The same applies if Google's trademarks, logos, web pages, screen shots, or other distinctive features ("Google Brand Features" or "Brand Features") are associated with objectionable material, as determined by Google. Truthful, accurate references to Google products or services for the purpose of free expression, explanation, information, or as an indicator of compatibility are not considered objectionable.

These Brand Features can be used only pursuant to these Guidelines, our Terms and Conditions, and for the specific purposes for which Google has given permission. If you have a written agreement with Google that specifically addresses how you may use its Brand Features, you don’t need to go through the approval process here unless you want to do something other than what has been authorized in your existing agreement. Otherwise, the only time you can use Brand Features without advance written permission is if there is clear and express language on our website stating that you can use those Brand Features without first obtaining permission, such as is the case with our search boxes.

You can find a list of Google's trademarks here, as well as rules for proper usage.

If you have general questions about trademarks, head over to our FAQ.

Still can't find what you're looking for? Submit your request via our formal request form.

If you’ve found a website that uses a Google trademark inappropriately, we’d like to hear about it. Report inappropriate use of a Google trademark