Our mission: Organise the world’s information and make it universally accessible and useful.
Search has come a long way since Google started in 1998 but our mission remains the same.
We’re constantly evolving Search to improve your results.
The Internet and how people use it continues to change, not only every year, but every day. We are constantly evaluating and making changes to Search to meet both the evolution of the web and people’s expectations. In 2018 alone, we launched more than 3,234 improvements to Search. From innovations like the Knowledge Graph, to updates to our ranking algorithms that ensure that we’re continuing to highlight relevant and authoritative content, our goal is always to improve the usefulness of your results.