WO2012158334A2 - Systems and methods for changing an electronic display that contains a barcode - Google Patents
Systems and methods for changing an electronic display that contains a barcode Download PDFInfo
- Publication number
- WO2012158334A2 WO2012158334A2 PCT/US2012/035795 US2012035795W WO2012158334A2 WO 2012158334 A2 WO2012158334 A2 WO 2012158334A2 US 2012035795 W US2012035795 W US 2012035795W WO 2012158334 A2 WO2012158334 A2 WO 2012158334A2
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- website
- monitor
- screen
- barcodes
- barcode
- Prior art date
Links
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
- H04M1/72445—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality for supporting Internet browser applications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
- H04M1/72409—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality by interfacing with external accessories
- H04M1/72415—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality by interfacing with external accessories for remote control of appliances
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2250/00—Details of telephonic subscriber devices
- H04M2250/52—Details of telephonic subscriber devices including functional features of a camera
Definitions
- the present application relates to the use of a cellphone to read and change an electronic display. More specifically, the present application relates to a cellphone changing an electronic display that contains a barcode.
- the 2d barcode encodes a URL.
- a common usage is for a user with a cellphone that has a camera to take a picture of the 2d barcode. Software on the cellphone decodes this to the URL. If the cellphone has (wireless) Internet access, it then goes out on the Internet to that address and downloads the webpage and displays it on the cellphone, in a browser. The user can interact with it as a standard webpage.
- a barcode may be preferred over the display of the URL in human readable text, because the latter needs the mobile user to read it and type it into her cellphone browser.
- the small size of the cellphone screen and the awkwardness of typing letters on the cellphone make the input of the URL error prone.
- a cellphone with a camera takes a photo of a barcode in a screen that can show different images.
- the barcode is decoded into a URL, and the cellphone uses wireless Internet access to visit the website of the URL.
- the website then makes a different image that also has a barcode of a URL, and sends it to the screen for display. This can increase the interactivity of the screen and its value to advertisers.
- Several users with cellphones might simultaneously interact with the screen in this manner.
- Figure 1 shows Jane using her cellphone to read and change the screen display.
- Figure 2 shows a screen with an image and 4 barcodes and labels.
- FIG. 1 shows Jane 101 using her cellphone 102. She is near Screen 103.
- This can be an electronic screen that shows an image.
- the screen can be controlled by Controller 105.
- the controller 105 can be a computer, or can contain a computer, that sends various control commands to Screen 103, including the image to be shown.
- Controller 105 is in close proximity with Screen 103. It might communicate with Screen 103 by wired or wireless means.
- Controller 105 and Screen 103 might be combined into one device; akin to a personal computer and its screen.
- Screen 103 can be an active or passive display. Active means that it illuminates its Title: Systems and Methods for Changing...
- Screen 103 shows some image, where this includes Barcode 104. This is typically a 2 dimensional barcode. Often, the rest of the image can be something of semantic meaning to Jane. (Though a degenerate case is where the image only consists of Barcode
- the cellphone has software that decodes the image into a URL.
- the cellphone is assumed to have wireless access to the Internet, such that it goes to the URL address, which is at Website 106, and downloads the webpage at that address and displays it in the cellphone's screen, possibly in a web browser.
- Website 106 Between cellphone 102 and Website 106 are several machines, like those of the cellphone network and, once the signal goes on the Internet, various Internet routers. These are omitted for clarity, because they can be considered to just passively pass the signal through, and do not take an active role in this invention.
- Website 106 instead of or in addition to replying to cellphone 102 with a webpage, now sends a signal to Controller
- the Controller 105 then makes a change in the image on Screen 103.
- Website 106 first sends a webpage to cellphone 102. Jane might take various actions based on that webpage, like what links she might click or what values she might enter into a form, that go back to Website 106. Then, using that feedback, the website builds an image that goes to Controller 105 and Title: Systems and Methods for Changing...
- Controller 105 can be arbitrary. One extreme is there to be no Controller 105, so that Website 106 directly controls Screen 103.
- the existence of Controller 105 can account for a likely case where Website 106 is the master controller of many screens, where the latter could be distributed over a wide region.
- each Controller 105 might be a simple machine co-located with its Screen 103.
- Controller 105 can merge with Screen 103.
- the existence of Controller 105 gives some redundancy, so that if Website 106 is unavailable, the various controllers can perhaps still show images on their screens, and so possess some residual advertising or informational value.
- the change in the image on Screen 103 due to Jane going to Website 106 can be as arbitrary as any possible image that could be shown on Screen 103, and for any reason.
- Jane's cellphone goes to Website 106, this constitutes another visit to that website and the counter increments inside the website's memory and the resultant image value is updated on Screen 103.
- Jane can represent one particular user at a given screen.
- the joint actions of these users in hitting the website might produce images on the screens that are a function of those multiple actions.
- Different screens can be configured to have different images.
- the embodiments of the present disclosure differs from other ideas using bidirectional interaction between cellphone 102 and Screen 103.
- Suggestions have included the use of infrared, Bluetooth or Near Field Communication. All these involve the deployment of some type of receiver or transceiver on, in or near Screen 103, and associated with that screen.
- Website 106 returns a webpage to cellphone 102, where Jane can do some actions on it and return the results to the website.
- the website need not insert any barcodes into future images that it sends to the screen. Since in principle it can now interact directly with Jane using her cellphone.
- the second drawback is if Jane walks away from the screen. But she can still control it via her cellphone. This may not be desirable, because a major feature about the screen is that it can be controlled by people within its line of sight.
- buttons are extra hardware, and hence can add to extra cost. Another is that letting a generic user be able to press them might not be optimal. This exposes the buttons to vandalism. Plus, if the buttons are near the display area, then that is also exposed to vandalism.
- buttons are related to the discussion about buttons. So that perhaps a user could touch part or parts of the screen as feedback that could, in part, change the image. Our above remarks about possibly having to protect the screen from damage apply here. Plus, the current implementation of touch screens is mostly in cellphones and some computer displays. It is relatively expensive to it, especially over all of a large screen.
- transceiver hardware on each screen and replaces these with possibly more computational and bandwidth requirements at a central website (Website 106).
- Website 106 The latter can be upgraded as needs arise.
- alternatives that use extra hardware on screens need all those screens upgraded, which can be more expensive.
- the software on the cellphone that decodes the barcode image can be imagined to be possibly downloaded onto the cellphone, or come preinstalled.
- the embodiments of the present disclosure take advantage of 2 popular trends with cellphones. The first is that many have cameras; especially for cellphones in developed countries. The second is that Internet access is increasingly common, including with the so-called smartphones.
- One usage of the embodiments of the present disclosure could be to induce greater interaction between Jane and the advertising display on Screen 103. If she can cause a change in the display, this involvement ability and possible entertainment value to her and others nearby, might cause her to linger near and continue to interact with the screen. It could also cause the other observers to stay and watch the screen, or also to interact using their cellphones.
- Figure 2 shows an example of usage.
- Screen 201 which corresponds to Screen 103 in Figure 1).
- Barcode 202 Across the bottom are 4 barcodes, Barcode 202, Barcode 203, Barcode 204 and Barcode 205.
- Label 206 is in bold compared to the other labels, indicating that this is the current type of information being shown. If Jane wants to change to 'business', she would use her cellphone to take a picture of Barcode 204, which is under Label 207 and transmit it to Website 106. Whereupon, possibly with some Title: Systems and Methods for Changing...
- the barcodes can be selectable during the playing of the current video. But the barcodes are used to allow voting by people with cellphones near the screen. By assuming for example that when each phone accesses the Internet, to post its vote to Website 106, that it has a unique JP address. So Website 106 might allow only one vote per IP address, and count up the votes it gets in each category. When the current video ends, the category with the most votes determines what is shown next.
- the number of votes in each category might also be shown near the corresponding barcodes.
- Figure 2 could be a 2 person game, where both players (Sue and Bob) have the necessary cellphones.
- Barcodes 202 and 203 are allocated to Sue and Barcodes 204 and 205 are for Bob.
- Website 106 allocates the barcodes to each. So only Sue can click on Barcodes 202 and 203. If Bob clicks on either of these, it could be ignored by the website, or a penalty might be levied on him, depending on the game.
- Analogous conditions could be put on Title: Systems and Methods for Changing...
- Barcodes 204 and 205 The game might be a series of questions posted in video on the main part of the screen, possibly accompanied by audio if the screen can play audio. The questions might have the only possible answers of yes and no.
- the label above Barcode 202 might be 'yes', and the label above Barcode 203 might be 'no' .
- Barcodes 204 and 205 Likewise for Barcodes 204 and 205.
- the game might be that all the barcodes are clickable by all players. Perhaps the intent is to be the first player to click on the correct barcode.
- the software that decodes the barcode into a URL resides not in the cellphone but in a server machine accessible over the wireless phone network.
- Jane instead of a cellphone, Jane might have another portable device that has a camera and software to decode a barcode into a URL. This might be a laptop or netbook or electronic book reader or tablet, for example.
- Screen 103 can change, this can also include a change in Barcode 104. So, for example, the action by Jane in visiting a particular Website 106 could lead to another website's URL being encoded in the update of Screen 103.
- Website 106 of Figure 1 there might be manual input by personnel at the website, along with the inputs from the users with cellphones, that determines the instructions sent to Controller 105.
- SMS Short Message System
- Website 106 might establish another website, with a short name, and the encodings of URLs could point to that, which would then redirect to Website 106. Or Website 106 might use an established URL shortening website.
- the barcode might be positioned on the part of the screen that is likely closest to most users. For example, for a large screen in an overhead display, the closest part is the bottom of the screen. So barcodes might preferentially be put there in the image.
- the results can be sent to Website 106. It can record these for each screen that it drives. So that when it sends an image, it can usefully pick a barcode likely to be correctly decoded by the viewers' cellphones.
Abstract
Description
Claims
Priority Applications (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
GB1311689.2A GB2503117A (en) | 2011-05-16 | 2012-04-30 | Systems and methods for changing an electronic display that contains a barcode |
JP2013547735A JP2014507707A (en) | 2011-05-16 | 2012-04-30 | System and method for changing an electronic display including a barcode |
US14/117,607 US9294542B2 (en) | 2011-05-16 | 2012-04-30 | Systems and methods for changing an electronic display that contains a barcode |
DE112012000782.4T DE112012000782T5 (en) | 2011-05-16 | 2012-04-30 | Systems and methods for modifying an electronic display containing a bar code |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US13/068,782 US8532632B2 (en) | 2011-05-16 | 2011-05-16 | Cellphone changing an electronic display that contains a barcode |
US13/068,782 | 2011-05-16 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2012158334A2 true WO2012158334A2 (en) | 2012-11-22 |
WO2012158334A3 WO2012158334A3 (en) | 2013-01-17 |
Family
ID=47175290
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2012/035795 WO2012158334A2 (en) | 2011-05-16 | 2012-04-30 | Systems and methods for changing an electronic display that contains a barcode |
Country Status (5)
Country | Link |
---|---|
US (2) | US8532632B2 (en) |
JP (1) | JP2014507707A (en) |
DE (1) | DE112012000782T5 (en) |
GB (1) | GB2503117A (en) |
WO (1) | WO2012158334A2 (en) |
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2011
- 2011-05-16 US US13/068,782 patent/US8532632B2/en active Active
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2012
- 2012-04-30 US US14/117,607 patent/US9294542B2/en active Active
- 2012-04-30 DE DE112012000782.4T patent/DE112012000782T5/en not_active Withdrawn
- 2012-04-30 GB GB1311689.2A patent/GB2503117A/en not_active Withdrawn
- 2012-04-30 WO PCT/US2012/035795 patent/WO2012158334A2/en active Application Filing
- 2012-04-30 JP JP2013547735A patent/JP2014507707A/en active Pending
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US20100260373A1 (en) * | 2004-02-20 | 2010-10-14 | Google Inc. | Mobile image-based information retrieval system |
JP2008065125A (en) * | 2006-09-08 | 2008-03-21 | Minsu Kwon | Advertising system using motion picture distribution system |
US20110082747A1 (en) * | 2009-10-06 | 2011-04-07 | Samsung Electronics Co. Ltd. | Mobile social networking enabled by bar codes |
US20110106635A1 (en) * | 2009-10-30 | 2011-05-05 | Mohammad Khan | Methods, systems, and computer readable media for facilitating use of wireless smart devices to purchase goods or services |
Cited By (2)
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WO2014032088A1 (en) * | 2012-08-27 | 2014-03-06 | Red Propaganda Pty Ltd | A method, application server, mobile communication device and multimedia terminal for displaying interactive multimedia |
TWI596582B (en) * | 2015-12-30 | 2017-08-21 | Teaching method of remote control operation ebook and its intelligent device |
Also Published As
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GB201311689D0 (en) | 2013-08-14 |
JP2014507707A (en) | 2014-03-27 |
GB2503117A (en) | 2013-12-18 |
US20140115102A1 (en) | 2014-04-24 |
WO2012158334A3 (en) | 2013-01-17 |
US20120295591A1 (en) | 2012-11-22 |
US8532632B2 (en) | 2013-09-10 |
US9294542B2 (en) | 2016-03-22 |
DE112012000782T5 (en) | 2014-01-02 |
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