Manufacturer Center

Attract more shoppers and elevate your brand by providing relevant, current information on your products, including updated images, descriptions, and product details. This creates more effective listings on Shopping Ads, other Google services, and across the web.

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Benefits for your business

Whatever you make, make it stand out.

Google Manufacturer Center is a free tool that lets brand manufacturers accurately represent products to shoppers on and other Google services. By uploading complete and accurate product data into Manufacturer Center, you’ll increase your brand’s chances of standing out in a crowded marketplace -- and you’ll ultimately get more products in the hands of consumers.

green tick icon Elevate your brand by providing accurate product information.

Improve the accuracy and completeness of how your products are represented. On average, brands who manage their product information with Manufacturer Center realize 8% more impressions and 10% more clicks.

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Product descriptions submitted by manufacturers contain key product attributes, which allow Google to surface Shopping ads (created by retailers) for those products when users search for those attributes.

Get started with Manufacturer Center

  1. Start by setting up your account here.
  2. Upload your product information for retailers to use when they create ads on Google and around the web. Get started here.

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It only takes minutes, and there’s plenty of help available if you get stuck.

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