Google Merchant Center helps you get your store and product info into Google and make it available to shoppers across Google. That means everything about your stores and products is available to customers when they search on a Google property.Get started
Here’s what you can do with Merchant Center
Even more benefits to help you drive growth
Sell your products globally
Shopping is now available in over +40 countries, which means your products can go global. Set up multi-country feeds in Merchant Center to start showing your inventory to potential shoppers all around the world.
40% of global shoppers say they use Google to find the best deal. Use Merchant Center to set up promotions for your Shopping ads. Set up a site wide promotion to apply to every product on your site, or restrict the promotion to select products.
Improve results with customized opportunities
Merchant Center doesn’t just help you organize your product and business data, it helps you improve your results too. Inside the Opportunities page of Merchant Center, you can get a better sense of ways to improve your product data or campaigns to drive more clicks.
Let’s set up your Merchant Center account
Create an account
Once you have an account open, verify important details like your business and contact information.
Upload your products
Prepare your product data to submit through a feed, or import your data from a supported ecommerce platform like Shopify.
Create a Smart Shopping campaign
Use your product data to create information-rich Shopping ads and start attracting new customers.