Merchant Center

Google Merchant Center helps you get your store and product info into Google and make it available to shoppers across Google. That means everything about your stores and products is available to customers when they search on a Google property.

Get started

Here’s what you can do with Merchant Center

Upload accurate product information

Don’t give your customers out-of-date details. Merchant Center helps you ensure that your product info, like price and availability, shows up correctly to potential customers on Google

Reach customers across Google

Merchant Center powers shopping experiences beyond advertising. Show your products to shoppers across paid and unpaid channels by opting your info into surfaces across Google, Shopping ads, Shopping Actions, and other Google services.

Discover more insights

Get holistic reports to understand how you’re doing across your programs linked to Merchant Center. Find actionable insights on pricing, merchandising and more to drive your business strategy.

Even more benefits to help you drive growth

Sell your products globally

Shopping is now available in over +40 countries, which means your products can go global. Set up multi-country feeds in Merchant Center to start showing your inventory to potential shoppers all around the world.

Highlight promotions

40% of global shoppers say they use Google to find the best deal. Use Merchant Center to set up promotions for your Shopping ads. Set up a site wide promotion to apply to every product on your site, or restrict the promotion to select products.

Improve results with customized opportunities

Merchant Center doesn’t just help you organize your product and business data, it helps you improve your results too. Inside the Opportunities page of Merchant Center, you can get a better sense of ways to improve your product data or campaigns to drive more clicks.

Success story

Austrian retailer dm drogerie markt boosts sales by overhauling product data

Leading European drugstore chain dm drogerie market significantly improved their visibility and performance thanks to an overhaul of their product data and images for Shopping ads through Merchant Center.


boost in visibility


increase in revenue

In respect to the fact that we use Shopping ads as a storefront and as a store, choosing this marketing channel makes a lot of sense, and we're incredibly pleased with the results.” —Harald Bauer, Managing Director of dm drogerie

Let’s set up your Merchant Center account

Create an account

Once you have an account open, verify important details like your business and contact information.

Upload your products

Prepare your product data to submit through a feed, or import your data from a supported ecommerce platform like Shopify.

Create a Smart Shopping campaign

Use your product data to create information-rich Shopping ads and start attracting new customers.