Shopping Actions

Today’s shoppers expect their online experiences to be simpler, faster, and more intuitive. We can help you deliver. Whether your customers are at home, on mobile, or shopping with their voice, Shopping Actions enables purchases straight from Google. Help customers shop effortlessly with you across Google surfaces.

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Here's what you can do with Shopping Actions

Acquire new customers

Help customers buy your products wherever they’re shopping—across Search, Google Shopping, the Google Assistant, and soon YouTube and Google Images.

Increase sales and loyalty

Easy re-ordering, personalized recommendations, and basket-building turn one-time shoppers into repeat customers.

Elevate your brand

The shopping cart shows customers purchases are backed by a Google guarantee, building trust and confidence with first time buyers.

Sell your products directly on Google surfaces

Google Search

Hundreds of millions of potential customers visit Google each day. With Shopping Actions, shoppers can seamlessly purchase your products with their Google account across multiple Google surfaces.

Google Shopping

Google Shopping helps people find what they’re looking for online and in-store across millions of retailers and brands. And if they want to buy right then and there, items with the shopping cart let them know they can checkout seamlessly with their Google account.

Google Assistant

Voice shopping allows people to purchase the items they want just by speaking to their Google Assistant. And with Shopping Actions, you can make sure your products are surfaced anywhere Assistant is available—that’s more than one billion devices worldwide—and counting.

Work with a certified partner to get started

Get help onboarding faster with a partner experienced in Shopping Actions


Cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage, and optimize online sales.

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We're committed to simplifying eCommerce for businesses by expediting and optimizing feed management and delivery.

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We help our customers manage listings, inventory, shipping and pricing using automation and analytical insights to drive more sales.

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A leading inventory management platform designed to help ecommerce entrepreneurs expand their business across channels.

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Sell, expand, automate, and integrate your business with a number of online marketplaces and digital advertisers, with our help.

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Our enterprise-ready cloud platform integrates to major digital advertisers, like Google Ads to enable retailers to keep growing.

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From enterprise retailers to small startups, we reduce the time customers spend managing listings so they can spend more time selling.

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Shopping Feed

We exist to help our users seamlessly connect and sell wherever their customer is shopping.

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Success story

Ambush Board Co. increased conversions by 115% with Shopping Actions

Ambush Board Co., a sporting goods retailer, grew their online presence and increased sales by using both Shopping ads and Shopping Actions.


increase in conversions


increase in total revenue

We’ve been running Shopping Ads for the past five years and saw an opportunity to further boost our visibility on Google. By using Google Shopping Actions to feature our products on more platforms, we were able to more than double our revenue.” —Eric Elliott, Co-Founder, Ambush Board Co.

Let’s get started with Shopping Actions

Create a feed

Upload your product data in Merchant Center.

Setup your store

Configure your business settings: shipping, taxes, branding, returns.

Publish your listings

Start selling your products across Search, Shopping and Assistant.